Program Overview

Introduction to the Chief Marketing Officer (CMO) Course

The Chief Marketing Officer (CMO) course, offered by the School of Business at Renmin University of China, has been in operation since 2012. This course is designed to provide insights into the latest marketing trends and tools, as well as share practical case studies. The curriculum is tailored to equip students with a global perspective, excellent execution capabilities, and solid professional skills, enabling them to become a new generation of compound marketing professionals.

Course Details

• Course Duration: The course lasts for 1 year, with a total of 27 class days.
• Course Modules: The course consists of 7 compulsory modules within China, each lasting 3 days and taking place every 2 months, totaling 21 class days. There is also 1 optional module in Japan, lasting 6 days.
• Course Schedule: The 18th session is scheduled to start in June 2026, and the 19th session is scheduled to start in November 2026.

Course Modules

Compulsory Modules

• 数字时代的营销创新 (Marketing Innovation in the Digital Era)
• 品牌塑造与整合营销 (Brand Building and Integrated Marketing)
• 深度战略营销 (In-depth Strategic Marketing)
• 关键客户关系管理 (Key Customer Relationship Management)
• 营销技巧与定价战略 (Marketing Techniques and Pricing Strategies)
• 战略营销团队管理 (Strategic Marketing Team Management)
• 新零售的营销模式创新与工具方法 (Innovative Marketing Models and Tools for New Retail)

Optional Module

• 日本消费新洞察&长寿企业的营销创新策略 (New Insights into Japanese Consumption and Marketing Innovation Strategies for Long-lived Enterprises)

Faculty Team

The course is taught by a team of experienced professors and industry experts, including:

• 包政 (Professor, School of Business, Renmin University of China)
• 刘凤军 (Professor, School of Business, Renmin University of China)
• 张瑾 (Vice Dean, School of Business, Renmin University of China)
• 刘向东 (Professor, School of Trade and Economics, Renmin University of China)
• 张泽林 (Vice Dean, School of Business, Renmin University of China)
• 周庭锐 (Former Professor, School of Business, Renmin University of China)
• 黄河 (Professor, School of Journalism, Renmin University of China)
• 张恩忠 (Associate Professor, School of Business, Renmin University of China)
• 谢莉娟 (Professor, School of Trade and Economics, Renmin University of China)
• 窦文宇 (Academic Dean, SKEMA Business School China Campus)
• 赵大维 (Former Director, ESSEC Business School Asia-Pacific)
• 夏洪波 (Former Director, CCTV Advertising Department)

Recommended Courses

• 企业家金融投资课程 (Entrepreneurial Finance and Investment Course)
• 中国企业家课程 (Chinese Entrepreneur Course)
• 首席人才官(CHO)课程 (Chief Talent Officer Course)
• 首席营销官(CMO)课程 (Chief Marketing Officer Course)
• 中国企业管理者工商管理课程 (Chinese Enterprise Management and Business Administration Course)
• 上市公司董秘高管课程 (Listed Company Secretary and Senior Management Course)