Program Overview

Programs

The university offers a range of programs, including:

• Enterprise Management Enhancement
• Government Administration Enhancement
• Lifelong Learning Education
• International Programs

International Programs

Renmin University of China Navigator Program Global Strategy & Overseas Expansion Executive Program (France Module)

Decoding the European Market, Empowering Global Growth

Project Overview

1.1 From "Going Global" to "Scaling Globally" In today's shifting global landscape, international expansion has become a strategic necessity for Chinese corporates seeking world-class competitiveness. McKinsey research shows that leading Chinese firms derive 3040% of their revenue overseas, compared with 80% for mature multinationalshighlighting both the gap and the opportunity.

Going global is not only about market and brand expansion; it is a full upgrade of organizational capability, strategic mindset, and global business vision.

1.2 Strategy Grounding Practice-Oriented Breakthrough Built on over a decade of academic partnership between RUC and KEDGE Business School, the program integrates "Chinese insights" with "European practices" through a dual-module structure in China and Europe.

It aims to:

• Decode Europe's business landscape and governance logic
• Address key challenges in cultural integration, compliance, and sustainable growth
• Strengthen global leadership networks and award certificates for emerging global business leaders

Program Highlights

• Joint Expertise: Two Leading Institutions Combining the strengths of RUC and KEDGE, the program provides a cross-cultural, interdisciplinary platform that integrates Chinese perspectives with European expertise. It delivers global solutions with both strategic depth and practical relevance.
• Integrated Learning: Theory + Real-World Practice The curriculum blends cutting-edge theories with immersive business practice. Executive dialogues and visits to companies such as Airbus, LVMH, and Danone offer first-hand insight into Europe's business ecosystem, enabling participants to translate knowledge into actionable capability.
• Ecosystem Access & Practical Business Connectivity The program connects participants with European enterprises, industry associations, law firms, and financial institutions, building a sustainable network for global collaboration. It emphasizes practical and continuous resource linkage to help companies overcome key barriers in international expansion.

Curriculum Structure

• Strategic Management Develop a global strategic mindset, understand Europe's competitive landscape, and build the capabilities needed for effective decision-making in complex international environments.
• Innovation & Reform management Explore innovation systems in European enterprises and study benchmark cases in luxury and advanced manufacturing to master key levers of organizational transformation.
• Strategy & Internationalization Focus on business model innovation and global expansion strategies, using Chinese and western perspective. With expert guidance, redesign internationalization pathways and develop sustainable global growth plans.
• Responsible business & Sustainability Learn from Europe's leading ESG practices and turn sustainability into competitive advantage by building responsible value chains and identifying opportunities in the green transition.
• Future-oriented Leadership Reframe leadership for a global era by strengthening cross-cultural management skills and enhancing strategic decision-making through forward-looking scenario planning.

Schedule

Enrollment

1. Target Participants: Enterprise founders/directors, CEOs, general managers, vice presidents, and senior executives responsible for international business, mergers & acquisitions, investment, or supply chain.
2. Teaching Method and Schedule: Ten consecutive days of intensive learning in Beijing and Paris, including lectures, group interaction, and field visits.
3. Tuition & Certificate: Tuition (10 days): RMB 98,000 per person. Includes courses, field visits, business lunches/dinners, coffee breaks, local transportation, completion certificate, and 4-star hotel standard room. Excludes visa fees, insurance, and round-trip airfare between China and France.
4. Participants who complete all courses and pass assessment within the required period will receive a Completion Certificate issued by Renmin University of China.