Program Overview

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Introduction to the Marketing Program

The Marketing program at Hong Kong Baptist University's College of International Education (CIE) is designed to provide students with a solid foundation in marketing principles, practices, and creativity. The program aims to equip students with the knowledge and skills necessary to succeed in various marketing careers and to pursue further academic studies.

Program Features

The program features a comprehensive curriculum that includes:

• Discipline-specific content, such as marketing communications, marketing principles, and organizational behavior
• Concentration studies in marketing, including management information systems for marketing and e-commerce
• Elective studies in areas like consumer behavior, services marketing, and creative and social media
• Generic content, including university general education courses and free electives

Career Prospects

Graduates of the Marketing program can pursue careers in various industries, including:

• Marketing and advertising
• Public relations
• International trade and finance
• Services and retail management
• Electronic commerce

Alumni Sharing

Alumni of the program have shared their positive experiences, highlighting the benefits of the service-learning component and the program's emphasis on adaptability and openness in the marketing field.

Articulation Record

The program has an impressive articulation record, with graduates being admitted to various undergraduate programs at local and non-local institutions, including:

• Hong Kong Baptist University
• The University of Hong Kong
• The Chinese University of Hong Kong
• The Hong Kong University of Science and Technology
• City University of Hong Kong
• Hong Kong Metropolitan University
• The Hang Seng University of Hong Kong
• Simon Fraser University in Canada

Campus Life

The program offers a range of campus life activities, including:

• Service-learning opportunities
• Internships with business organizations
• Participation in marketing competitions and events

Program Structure

The program consists of:

• 24 units of discipline-specific content
• 15 units of concentration studies
• 9 units of elective studies
• 38 units of generic content

Courses

Some of the courses offered in the program include:

• Management Information Systems for Marketing and E-commerce
• Marketing Communications
• Marketing Principles
• Organizational Behaviour
• Principles of Microeconomics
• Consumer Behaviour
• Services Marketing
• Creative and Social Media

Language of Instruction

Some courses are taught in Cantonese, while others are taught in English.