Program Overview

Program Overview

The Business Administration program is designed to provide students with a comprehensive education in business, including economics, management, accounting, finance, marketing, and law. This program aims to equip students for further study in different business-related disciplines and career development in various business-related areas.

Program Features

The program offers a flexible curriculum design, allowing students to take a broad range of business courses. The program features include:

• A combination of courses that provide students with a solid foundation in business management, economics, accounting, finance, marketing, and law.
• Opportunities for students to gain practical experience through enterprise internships and simulation activities.
• A range of academic activities, such as entrepreneurship competitions, case studies, seminars, workshops, and company visits, to enhance students' knowledge and skills.

Career Prospects

Graduates of the Business Administration program can pursue careers in various fields, including:

• Market promotion
• Human resources management
• Accounting
• Banking and finance
• Trade and logistics

Curriculum

The program consists of:

• Discipline Specific Content (24 units)
• Concentration Studies (15 units)
• Elective Studies (9 units)
• Generic Content (38 units)

Discipline Specific Content

The discipline-specific content includes courses such as:

• Management Information Systems for Marketing and E-commerce
• Marketing Principles
• Principles of Accounting II (Management Accounting)
• Principles of Macroeconomics
• Principles of Microeconomics

Concentration Studies

The concentration studies include courses such as:

• Management Information Systems for Marketing and E-commerce
• Marketing Principles
• Principles of Accounting II (Management Accounting)
• Principles of Macroeconomics
• Principles of Microeconomics

Elective Studies

Students are required to take three courses from the following elective studies:

• Fundamental Principles of Law
• Organizational Behaviour
• Principles of Accounting I (Financial Accounting)
• Principles of Financial Management
• Chinese Culture and Contemporary Society
• Corporate and Media Communication in Chinese
• Creative and Social Media
• Essentials of Financial Technology
• Essentials of Sociology
• Event Management
• Food Safety and Public Health Management
• Graphic Design and Visual Communication
• Human Physiology
• Introduction to Education
• Introduction to Media and Communication
• Introduction to Philosophy
• Popular Culture in Contemporary China

Graduate Destinations

Graduates of the Business Administration program have been admitted to various undergraduate programs at local and non-local institutions, including:

• UGC-funded universities in Hong Kong
• The University of Hong Kong
• The Chinese University of Hong Kong
• The Hong Kong University of Science and Technology
• City University of Hong Kong
• The Hong Kong Polytechnic University
• The Education University of Hong Kong
• Lingnan University
• Hong Kong Metropolitan University
• The Hang Seng University of Hong Kong
• University of Technology Sydney in Australia
• Guangzhou University of Chinese Medicine in Mainland China
• BNU-HKBU United International College in Mainland China
• University of Kent in the UK
• Michigan State University in the USA

Campus Life

The program provides students with opportunities to participate in various campus activities, such as the B-DARE Business Simulation Competition, to enhance their knowledge and skills.

Student Achievements

The program has a strong track record of student achievements, with graduates pursuing successful careers in various fields.

Alumni Sharing

Alumni of the program have shared their positive experiences and achievements, highlighting the program's effectiveness in preparing students for their future careers.