Master of Science (MSc) in Marketing for the Creative Economy

Programme Information

The Master of Science (MSc) in Marketing for the Creative Economy is a self-financed programme offered by the School of Business and School of Creative Arts. The programme aims to:

1. Firmly centre students within the current academic and professional discourses in the cultural and creative landscape, processes, and systems in creative economies from an international perspective;
2. Enable students to build, manage, and evaluate marketing and business strategies appropriate for the creative economies;
3. Develop students' ability to effectively communicate their ideas to audiences with varying levels of understanding of the cultural and creative businesses; and
4. Establish students as competent leaders with international outlook in the regional and global creative economies.

Programme Structure

• Units Requirement: 30 units
  • Core Courses: 15 units
  • Creative Service-Learning Project: 3 units
  • Overseas Field Trip: 3 units
  • Elective Courses: 9 units
• The study curriculum may change from time to time. Applicants may make reference to the programme website or the University Student Handbook for details of the list of courses.

Admission Requirements

• Academic Qualification: Applicants should possess a bachelor's degree from a recognised university or comparable institution, or an equivalent qualification.
• Language Proficiency Requirement: Applicants are expected to meet at least one of the following qualifications:
  • A bachelor's degree earned from a recognised English-medium institution; or
  • TOEFL (internet-based) score of 79 or above; or
  • IELTS (Academic) overall band score of 6.5 or above
  • Other language requirements as set by the University.

Scholarships

• Outstanding Academic Performance Award: Up to 10 scholarships will be granted to applicants with outstanding academic performance, depending on their qualifications.

Additional Information

• Unique Programme Features:
  • A unique and interdisciplinary programme to cultivate creative and cultural leaders with knowledge that can be applied in retail market, entrepreneurship, arts administration, and management;
  • The Programme offers overseas immersion, which gives students the opportunity to join an overseas field trip during the summer term to broaden their experience and understanding of creative economies at an international level. A subsidy up to HK$10,000 will be provided to every student for this field trip;
  • Students get to solve real-life problems through the Creative Service-Learning Project. A subsidy up to HK$5,000 (based on actual expenses) will be provided to each student to support the Creative Service-Learning Project. Presentations will be conducted via a Virtual Symposium for students to exchange ideas with academics and practitioners across the globe.
• Who Should Apply: This postgraduate level programme targets graduates with a degree in business or creative practices who wish to contribute their business and marketing knowledge to the regional or global creative economies.
• Tuition Fee: Local students: HK$240,000/programme; Non-local students: HK$298,000/programme (travel-related expenses will be incurred for both local and non-local students if an overseas field trip is scheduled)
• Application Start Date: 15 Sep 2025
• Application Deadline: 28 Feb 2026
• Programme Director: Prof Junfeng ZHANG
• Selection Process: All application results will be announced via the Online Application System. Please check your application status from time to time.

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Hong Kong Baptist University - HKBU

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Overview:

Hong Kong Baptist University (HKBU) is a comprehensive university in Hong Kong, known for its strong emphasis on liberal arts education and its commitment to research. It offers a wide range of undergraduate and postgraduate programs across various disciplines.

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Services Offered:

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Student Life and Campus Experience:

HKBU provides a vibrant campus life with a focus on student well-being and development. Students can participate in various activities, including:

Student Life:

HKBU offers a range of student clubs and societies, sports teams, and cultural events.

Facilities:

The university boasts modern facilities, including libraries, sports centers, and student residences.

Arts and Culture:

HKBU promotes arts and culture through its various programs and events.

Diversity and Inclusion:

HKBU fosters a diverse and inclusive campus environment.

Campus Internationalisation:

HKBU encourages international exchange programs and collaborations.

Wellness:

The university provides resources and support for student well-being.

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Key Reasons to Study There:

Strong Academic Reputation:

HKBU is recognized for its high-quality academic programs and research.

Diverse Learning Experience:

The university offers a wide range of programs and opportunities for students to explore their interests.

Vibrant Campus Life:

HKBU provides a dynamic and engaging campus environment with numerous activities and events.

Commitment to Research:

HKBU is dedicated to research and innovation, offering students opportunities to participate in research projects.

International Focus:

HKBU encourages international exchange programs and collaborations, providing students with a global perspective.

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Academic Programs:

HKBU offers a wide range of academic programs, including:

Undergraduate Studies:

Programs in various disciplines, including arts, humanities, social sciences, business, science, and engineering.

Taught Postgraduate Studies:

Master's and Doctoral programs in various fields.

Research Postgraduate Studies:

Research-oriented programs leading to Master's and Doctoral degrees.

Associate Degrees:

Programs in specific areas of study.

Higher Diploma:

Programs designed for career advancement.

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Other:

HKBU has a strong commitment to sustainability and has implemented various initiatives to promote environmental responsibility. The university also has a dedicated alumni association that provides support and networking opportunities for graduates.