Advanced Diploma in Business Management

Programme Overview

The Advanced Diploma in Business Management programme aims to provide students with significant skills and knowledge in the business management discipline. It offers an integrated understanding of the Hong Kong business environment, synthesizing business knowledge while cultivating essential managerial capabilities to develop students as business professionals.

Programme Structure

This programme consists of 12 courses, totaling 360 hours.

• BAM4010: The Learning Manager for Business Success
  • This course aims to develop students' self-management and managerial skills to enhance performance and increase self-awareness and personal responsibility.
  • Topics include:
    1. Role of Management Skills
    2. Personal Skills Development
    3. Stress and time management at work
    4. Negotiation
    5. Problem-solving skills
    6. Making effective oral and written presentations
• BAM4110: Managing Organizational Behavior
  • This course aims to provide students with a conceptual and pragmatic approach to understanding individual and group behavior in organizations.
  • Topics include:
    1. Organizational Structure and Design
    2. Organizational Culture
    3. Organizational Leadership
    4. Organizational Work Motivation
    5. Group Behavior and Work Teams
    6. Organizational Decision Making
    7. Organizational Communication
• BAM4115: Change Management
  • This course aims to provide students with knowledge and skills to help organizations and employees manage and exploit change situations effectively.
  • Topics include:
    1. Change Management
    2. Theoretical foundations of Change Management
    3. Defining How the Organization Needs to Change
    4. Change and the Leader
    5. Reinforcing Desired Behaviour
    6. Process Approach to change
    7. System Approach to Change
• BAM4200: Business Strategy and Ethics
  • This course aims to provide students with a broad understanding of complex issues facing business organizations and develop strategies for long-term business success.
  • Topics include:
    1. Organizational Purpose
    2. Corporate Governance
    3. External Environment Scanning
    4. Legal and Regulatory Issues to be considered in External Environment Scanning
    5. Internal Assessment
    6. Ethical Issues to be considered in Internal Assessment
    7. Strategy Formulation
    8. Strategy and Competitive Advantage
    9. Matching Strategy to Company Situation
    10. Implementing Strategies
• BUM4000: Business Statistics
  • This course aims to teach students the basic statistical skills needed to present and analyze data, facilitating decision-making in business organizations.
  • Topics include:
    1. Basic Statistical Concepts
    2. Presentation of Data
    3. Statistical Measures
    4. Introduction to Probability
    5. Probability Distributions
    6. Sampling Distributions
    7. Interval Estimation
    8. Hypothesis Tests
• FIN4101: Financial Analysis and Applications
  • This course aims to provide students with the knowledge to perform financial analysis and applications for making business decisions.
  • Topics include:
    1. Understanding of Financial Statements
    2. Financial Statement Analysis
    3. Analysis of Inventories
    4. Analysis of Depreciation Methods
    5. Long-term Financing: Analysis of Debt
    6. Long-term Financing: Analysis of Equity
    7. Financial Application: Equity Valuation
    8. Financial Application: Measuring Company Performance
• HRM4101: Human Resource Practices and Development
  • This course aims to enable students to explain and examine major human resources roles and functions in contemporary business organizations.
  • Topics include:
    1. Overview of Human Resources Management
    2. Human Resources Planning
    3. Job Analysis
    4. Recruitment
    5. Selection
    6. Performance Management
    7. Reward Management
    8. Training and Development
    9. Career Management and Development
    10. Managing Employee Relations
• ISM4130: Information Systems and Business Organizations
  • This course aims to provide students with broad knowledge of the utilization of information systems for competitive advantage in business organizations.
  • Topics include:
    1. Information Systems in Business
    2. Applications of Business Information Systems
    3. Databases and Information Management
    4. Securing Information Systems
    5. Information Technology Infrastructure
    6. Using Information Systems in Organizations for Operational Excellence
• LAW4102: Business Law and Practices
  • This course aims to provide students with knowledge of the legal framework and major legal principles surrounding the operation of businesses in Hong Kong.
  • Topics include:
    1. Hong Kong Legal Environment
    2. Torts
    3. Contract Law
    4. Contract for the Sale of Goods
• LOG4000: Operations Management: Theory and Practice
  • This course aims to provide a modern view of the activities in the operations function for delivering goods and services and examine the impacts of these activities on decision-making in organizations.
  • Topics include:
    1. Competing with Operations
    2. Project Management
    3. Demand Management and Forecasting
    4. Managing Quality
    5. Process Management
    6. Capacity Management
    7. Supply Chain Management
    8. Inventory Management and Enterprise Planning Systems
    9. Lean Thinking and Just-in-Time Operations
• MKG4010: Marketing and Brand Building
  • This course aims to provide students with an understanding of the fundamentals of marketing and its applications through effective branding strategies for an organization.
  • Topics include:
    1. Introduction and the Marketing Essentials
    2. Scanning the Market Environment
    3. Consumers and Organisational buying Behaviour
    4. Market Segmentation, Targeting and Positioning
    5. Branding and product management in the marketing mix
    6. Brand and brand management fundamentals
    7. IMC and promotional mix
    8. Pricing and distribution channels
    9. Designing appropriate marketing mix to build brand equity
• MKG4012: Buyer and Customer Behavior
  • This course aims to familiarize students with the dynamics of buyer and consumer behavior as well as the multidimensional process influencing customer decisions.
  • Topics include:
    1. Introduction to Consumer Behavior and Marketing Strategy
    2. Internal Influences (the psychological core)
    3. External Influences (the customer's culture)
    4. Self-concept and Lifestyle
    5. Explaining Consumer Decision Making
    6. Customer Loyalty
    7. Applying Buyer and Consumer Behavior Principles in Marketing Strategies
    8. Organizational Buying Behavior
    9. Marketing Regulation and Ethics

Study Pathways

The Advanced Diploma in Business Management can lead to further study opportunities, such as the Bachelor of Arts in Human Resource Management with Organisational Psychology offered by Edinburgh Napier University.

Award

Students who have obtained a passing grade in each course will be awarded the Advanced Diploma in Business Management.

Fees

• Application Fee: HK$150 (non-refundable)
• Tuition Fee: HK$43,040 (payable in six installments)

Course Schedule and Venue

Classes will be held on weekday evenings (normally two classes per week) at SCE Learning Centres.

Minimum Admission Requirements

1. Level 2 in five HKDSE subjects including English and Chinese (and up to two APL subjects) or equivalent.
2. Successful completion of Diploma Yi Jin.
3. Holder of a relevant School of Continuing Education (SCE) Diploma or Certificate or other equivalent non-SCE qualifications.
4. Aged 21 or above, preferably with three years' relevant work experience.

Exemption and Transfer of Credit

Students can apply for Credit Transfer/Exemption under certain conditions. The maximum exemption and credit transfer is limited to half of the total number of programme hours for programmes of Levels 1 to 2, and one quarter of the total number of programme hours for programmes of Level 3 or above.

Notes to Applicants

• Applicants will be requested to present their HKID card and original copies of all credentials for verification.
• All fees paid are non-refundable.
• All documents submitted together with the application form will not be returned to applicants.
• For non-local applicants, part-time certificate/diploma programmes are generally not considered by the Immigration Department for visa purposes.

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Hong Kong Baptist University - HKBU

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Overview:

Hong Kong Baptist University (HKBU) is a comprehensive university in Hong Kong, known for its strong emphasis on liberal arts education and its commitment to research. It offers a wide range of undergraduate and postgraduate programs across various disciplines.

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Services Offered:

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Student Life and Campus Experience:

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Student Life:

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Facilities:

The university boasts modern facilities, including libraries, sports centers, and student residences.

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HKBU encourages international exchange programs and collaborations.

Wellness:

The university provides resources and support for student well-being.

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Key Reasons to Study There:

Strong Academic Reputation:

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The university offers a wide range of programs and opportunities for students to explore their interests.

Vibrant Campus Life:

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Commitment to Research:

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International Focus:

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Academic Programs:

HKBU offers a wide range of academic programs, including:

Undergraduate Studies:

Programs in various disciplines, including arts, humanities, social sciences, business, science, and engineering.

Taught Postgraduate Studies:

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Research Postgraduate Studies:

Research-oriented programs leading to Master's and Doctoral degrees.

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Programs in specific areas of study.

Higher Diploma:

Programs designed for career advancement.

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Other:

HKBU has a strong commitment to sustainability and has implemented various initiatives to promote environmental responsibility. The university also has a dedicated alumni association that provides support and networking opportunities for graduates.