Program Overview

Bachelor of Arts (Hons) in Business Administration (Global Entertainment)

Programme Overview

The Bachelor of Arts (Hons) in Business Administration (Global Entertainment) is a transdisciplinary programme designed for students who are business-minded and wish to pursue a career in the entertainment business and/or arts, cultural and creative industries. This programme covers a broad range of topics, including film, music, media, gaming, cultural events, and performances.

Programme Details

• Duration of Study: 4 Years
• Mode of Study: Full Time
• Class Start Date: September 2026
• Medium of Instruction: English, except for those courses that are granted exemption
• Fund Type: Government Funded
• First Year Intake Number: 25
• Credits Required for Graduation: 128

Programme Description

The programme is solution-based, with students completing multiple collaborative real-life projects in the industries. Students will work closely in teams alongside professors and professionals who are interested in different aspects of the entertainment business and/or arts, cultural and creative industries. They will make full use of the existing facilities in HKBU, such as the Augmented Reality Lab and Creative Robotics Lab, as well as the state-of-the-art facilities of the Jockey Club Campus of Creativity.

Unique Features

• The programme is solution-based, with a focus on collaborative real-life projects
• Students will work closely with professors and professionals in the industry
• Access to state-of-the-art facilities, including the Augmented Reality Lab and Creative Robotics Lab

Student Learning Experiences

• Transdisciplinary studio collaboration
• Industry seminars and roundtable discussions
• Transdisciplinary projects to provide solutions to real-life problems in the creative and cultural industries
• Local and overseas field trips
• Internships in the Mainland, particularly the Greater Bay Area, and overseas

Career Opportunities

Graduates of the programme will develop transdisciplinary skills, creativity, intercultural awareness, and an entrepreneurial mindset that enable them to facilitate creative content creation and delivery and/or take up business positions in administration, marketing, distribution, project and event management for entertainment, arts, culture, and creative industries.

Admission Requirements

HKDSE

• JUPAS: JS2930
• Non-JUPAS: BA BUS ADM GLO
• HKDSE Core Subject(s) and Minimum Level:
  • CHINESE LANGUAGE: 3
  • ENGLISH LANGUAGE: 3
  • CITIZENSIP AND SOCIAL DEVELOPMENT: Attained
  • MATHEMATICS COMPULSORY PART: 2
• Elective Subject(s) and Minimum Level:
  • ANY 2 SUBJECTS: 3
• Notes for Elective Subjects:
  1. One of the electives must be any Category A subjects (excluding Extended Part of Mathematics (Module 1 or Module 2))
  2. The other elective can be any of the following subjects: a. Category A subjects (including Extended Part of Mathematics (Module 1 or Module 2)) b. Category B (Applied Learning) subjects with "Attained with Distinction (I)" or above c. Category C (Other Language) subjects at Grade C or above

International Qualifications

• General Entrance Requirements are available upon request

Post-Secondary Qualifications

• General Entrance Requirements are available upon request
• Programme Entrance Requirements: Applicants are required to submit a portfolio

Mainland JEE

• General Entrance Requirements are available upon request
• Submission of a portfolio and participation in an interview are required for admission consideration