Program Overview

Bachelor of Business Administration (Hons) - Strategic Retail Management and Innovation Concentration

Programme Overview

The Strategic Retail Management & Innovation Concentration is a programme that equips students with professional retailing knowledge and management and business skills to become competitive and ethical business leaders and managerial personnel in the retail industry.

Unique Features

• The Only UGC-Funded Retail Management Bachelor Degree Program in Hong Kong
• Aim at Grooming Business Leaders andTop Talents in the Retail Sector
• Dual Emphasis on Theory andPractice
• Seminars Delivered by Senior Executives
• Job Shadowing with Senior Executives for the Outstanding Students
• Network Development with the Professionals in the Retail sector
• Internship withTop Retailers.

Student Learning Experiences

• Students are highly recommended to acquire valuable hands-on experience and develop network in the retail field through taking an internship. In the past, students have taken internships at various companies such as A.S. Watson Group, Imaginex Group, Nike, HKT Services Limited ,CR Care, Optical 88 Limited , andDecathlon. Job functions covered different areas, such asmarketing, brand management, category management, sales operation, and merchandising.
• Students are encouraged to join the exchange programme too. HKBU and the School of Business have signed 250+ exchange agreements with renowned universities across the world.
• All BBA students admitted to Year 3 are required to complete 20 hours of courses on LinkedIn Learning platform during their studies at HKBU to be qualified for graduation.

Career Opportunities

Graduates can pursue careers in retail sector in Hong Kong and worldwide

Programme Details

• Year 3 Entry Post-Secondary
• Programme Code: Non-JUPAS: BBA RETAIL MGNT
• Duration of Study: 2 Years
• Mode of Study: Full Time
• Class Start Date: September 2026
• Medium of Instruction: The medium of instruction for classroom teaching (in all forms) at HKBU is English, except for those courses that are granted exemption.
• Fund Type: Government Funded
• Credits Required for Graduation: 128

Admission Criteria

Post-Secondary Qualifications - General Entrance Requirements