Bachelor of Business Administration (Hons) - Strategic Retail Management and Innovation Concentration

Programme Overview

The Strategic Retail Management & Innovation Concentration is a programme that equips students with professional retailing knowledge and management and business skills to become competitive and ethical business leaders and managerial personnel in the retail industry.

Unique Features

• The Only UGC-Funded Retail Management Bachelor Degree Program in Hong Kong
• Aim at Grooming Business Leaders andTop Talents in the Retail Sector
• Dual Emphasis on Theory andPractice
• Seminars Delivered by Senior Executives
• Job Shadowing with Senior Executives for the Outstanding Students
• Network Development with the Professionals in the Retail sector
• Internship withTop Retailers.

Student Learning Experiences

• Students are highly recommended to acquire valuable hands-on experience and develop network in the retail field through taking an internship. In the past, students have taken internships at various companies such as A.S. Watson Group, Imaginex Group, Nike, HKT Services Limited ,CR Care, Optical 88 Limited , andDecathlon. Job functions covered different areas, such asmarketing, brand management, category management, sales operation, and merchandising.
• Students are encouraged to join the exchange programme too. HKBU and the School of Business have signed 250+ exchange agreements with renowned universities across the world.
• All BBA students admitted to Year 3 are required to complete 20 hours of courses on LinkedIn Learning platform during their studies at HKBU to be qualified for graduation.

Career Opportunities

Graduates can pursue careers in retail sector in Hong Kong and worldwide

Programme Details

• Year 3 Entry Post-Secondary
• Programme Code: Non-JUPAS: BBA RETAIL MGNT
• Duration of Study: 2 Years
• Mode of Study: Full Time
• Class Start Date: September 2026
• Medium of Instruction: The medium of instruction for classroom teaching (in all forms) at HKBU is English, except for those courses that are granted exemption.
• Fund Type: Government Funded
• Credits Required for Graduation: 128

Admission Criteria

Post-Secondary Qualifications - General Entrance Requirements

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Hong Kong Baptist University - HKBU

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Overview:

Hong Kong Baptist University (HKBU) is a comprehensive university in Hong Kong, known for its strong emphasis on liberal arts education and its commitment to research. It offers a wide range of undergraduate and postgraduate programs across various disciplines.

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Services Offered:

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Student Life and Campus Experience:

HKBU provides a vibrant campus life with a focus on student well-being and development. Students can participate in various activities, including:

Student Life:

HKBU offers a range of student clubs and societies, sports teams, and cultural events.

Facilities:

The university boasts modern facilities, including libraries, sports centers, and student residences.

Arts and Culture:

HKBU promotes arts and culture through its various programs and events.

Diversity and Inclusion:

HKBU fosters a diverse and inclusive campus environment.

Campus Internationalisation:

HKBU encourages international exchange programs and collaborations.

Wellness:

The university provides resources and support for student well-being.

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Key Reasons to Study There:

Strong Academic Reputation:

HKBU is recognized for its high-quality academic programs and research.

Diverse Learning Experience:

The university offers a wide range of programs and opportunities for students to explore their interests.

Vibrant Campus Life:

HKBU provides a dynamic and engaging campus environment with numerous activities and events.

Commitment to Research:

HKBU is dedicated to research and innovation, offering students opportunities to participate in research projects.

International Focus:

HKBU encourages international exchange programs and collaborations, providing students with a global perspective.

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Academic Programs:

HKBU offers a wide range of academic programs, including:

Undergraduate Studies:

Programs in various disciplines, including arts, humanities, social sciences, business, science, and engineering.

Taught Postgraduate Studies:

Master's and Doctoral programs in various fields.

Research Postgraduate Studies:

Research-oriented programs leading to Master's and Doctoral degrees.

Associate Degrees:

Programs in specific areas of study.

Higher Diploma:

Programs designed for career advancement.

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Other:

HKBU has a strong commitment to sustainability and has implemented various initiatives to promote environmental responsibility. The university also has a dedicated alumni association that provides support and networking opportunities for graduates.