Creative Industry Management Transdisciplinary Second Major
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Program Overview
Introduction to Creative Industry Management
The Transdisciplinary Second Major (TSM) in Creative Industry Management is designed to blend creative innovation with strategic business practices. This programme offers a unique curriculum that spans various disciplines, providing students with the knowledge and skills needed to navigate and lead within the creative industries.
Industry Need
The creative industries are rapidly evolving, requiring professionals who can seamlessly blend artistic innovation with strategic management. As these sectors become increasingly complex and competitive, there is a growing demand for individuals who can understand both the creative and business aspects of the industry.
Eligibility
For students who are eligible to declare a TSM / SM, please refer to the university's regulations.
Benefits
Choosing a major in Creative Industry Management equips students with a unique blend of creative and business skills, enhancing their versatility in various sectors. The programme offers practical experience across disciplines, fostering innovation and leadership capabilities. Graduates gain a competitive edge in the job market, with access to diverse career opportunities in media, entertainment, and arts management.
Curriculum
The curriculum consists of:
- TSM Core Course: 3 units
- TSM Required Courses: 12 units
- TSM Elective Courses: 27 units
- Total: 42 units
TSM Core Course
| Course Code | Title | Units |
|---|---|---|
| ITS2005 | Transdisciplinary Inquiries and Methodologies | 3 |
TSM Required Courses
| Course Code | Title | Units |
|---|---|---|
| CRIN2005 | Introduction to Creative Industry | 3 |
| CRIN3005 | Special Topics on Creative Industry I | 3 |
| CRIN4005 | Special Topics on Creative Industry II | 3 |
| CRIN4006 | Capstone Management Project / Professional Portfolio | 3 |
TSM Elective Courses
Students must take:
- 15 units of elective courses from the School of Creative Arts
- 9 units of elective courses from the School of Business
- 3 units of elective courses from the School of Communication
School of Creative Arts
| Course Code | Title | Units |
|---|---|---|
| CRIN3006 | Artiste Management | 3 |
| CRIN3007 | Creative Industry Internship I | 3 |
| CRIN3015 | Creative Industry Internship II | 3 |
| CRIN3016 | Creative Industry Internship III | 3 |
| CRIN3017 | Creative Industry Internship IV | 3 |
| ARTT3005 | Transdisciplinary Collaboration I | 6 |
| ARTT3006 | Transdisciplinary Collaboration II | 6 |
| BAGE3005 | Global Entertainment Business Field Trip | 3 |
| FAGS3017 | Media Arts and Performance | 3 |
| FAGS3025 | Technology, Body and Performance | 3 |
| FILM2075 | Film Stardom | 3 |
| FILM3147 | Entertainment 3.0: Creative Industries and Technology | 3 |
| GTCU2026 | Hearing Hong Kong's Past and Present through Cantonpop | 3 |
| MUSI3066 | Music and Media | 3 |
| MUSI3085 | Introduction to Music Business and Music Marketing | 3 |
| MUSI3136 | Creative Entrepreneurship | 3 |
School of Business
| Course Code | Title | Units |
|---|---|---|
| BUSI1005 | The World of Business and Entrepreneurship | 3 |
| BUSI2056 | Entrepreneurial Accounting and Finance (for non-BBA students) | 3 |
| BUSI2035 | Entrepreneurship and Innovative Thinking | 3 |
| BUSI2055 | AI for Business | 3 |
| BUSI3006 | Business Ethics and corporate social responsibility | 3 |
| FINE3025 | Entrepreneurial Finance | 3 |
| LLAW2007 | Entertainment Law | 3 |
| ISEM3035 | Introduction to Business Data Analytics and Visualization | 3 |
| MKTG2005 | Marketing Management | 3 |
| MKTG3006 | Global Marketing | 3 |
| MKTG3026 | Strategic Digital Marketing | 3 |
| MKTG4055 | Event Marketing | 3 |
School of Communication
| Course Code | Title | Units |
|---|---|---|
| PRAO2005 | Introduction to Public Relations and Advertising | 3 |
| PRAO2046 | Internal Communication and Employee Engagement | 3 |
| PRAO2047 | Media Design for Corporate Communication | 3 |
| PRAO3056 | Campaign Planning and Management | 3 |
| PRAO4037 | Narrative and Brand Storytelling | 3 |
| PRAO4066 | Leadership Communication | 3 |
| GAME3026 | Online Media Management | 3 |
| GAME3035 | Transdisciplinary Theory of Game Design | 3 |
| GAME3037 | Visual Aesthetics and Narrative Presentation | 3 |
Study Schedule
The study of TSM should normally commence in the third year of studies. Students are encouraged to take TSM courses in Year 2 as taster courses.
Year 3
| Semester 1 | Units | Semester 2 | Units |
|---|---|---|---|
| ITS2005 Transdisciplinary Inquiries and Methodologies | 3 | CRIN3005 Special Topics in Creative Industry I | 3 |
| CRIN2005 Introduction to Creative Industry | 3 | TSM Elective Courses | 6-9 |
| TSM Elective Course | 3-6 | ||
| Sub-total | 9-12 | Sub-total | 9-12 |
Year 4
| Semester 1 | Units | Semester 2 | Units |
|---|---|---|---|
| CRIN4005 Special Topics in Creative Industry II | 3 | CRIN4006 Capstone Management Project / Professional Portfolio | 3 |
| TSM Elective Courses | 6-9 | TSM Elective Courses | 6-9 |
| Sub-total | 9-12 | Sub-total | 9-12 |
Career Prospects
Graduates of the Creative Industry Management programme have diverse career prospects across various sectors. They can pursue roles such as project managers, brand strategists, or marketing directors within media, entertainment, and arts organisations. Additionally, opportunities exist in creative consulting, cultural event management, and digital content production.
FAQ
- Who can enrol in this major?
- For students who are eligible to declare a TSM / SM, please refer to the university's regulations.
- What skills will I gain from this major?
- TSM in Creative Industry Management equips you with strategic thinking and project management skills for overseeing creative projects.
- How does this major complement my primary field of study?
- TSM in Creative Industry Management enhances your primary field by adding creative and strategic thinking skills.
- What are the prerequisites for this major?
- There are no specific prerequisites. Your demonstrated interest towards creative industry management is essential.