Program Overview

Bachelor of Commerce (Honours) in Marketing

Programme Overview

The Bachelor of Commerce (Honours) in Marketing is a four-year full-time programme that provides students with a solid undergraduate education in marketing and business. The programme focuses on social entrepreneurship and digital marketing in an international context, aiming to equip students with the necessary knowledge and skills to pursue a career or further study in the marketing field.

Programme Structure

The programme consists of 128 units, divided into six categories:

• Major Core Courses: 39 units
• Major Required Courses: 21 units
• Major Elective Courses: 27 units
• University Language Courses: 9 units
• General Education Courses: 22 units
• Free Electives: 10 units

Major Core Courses

The following courses are required:

• BHRM4056 Strategic Management (3 units)
• BMKT2005 Financial Management for Marketing Professionals (3 units)
• BMKT2015 Legal Aspects of Marketing (3 units)
• BHRM3045 Business Communications (3 units)
• BMKT4005 BCom Marketing Project (3 units)
• Prerequisite Core Courses:
  • Business Ethics and Corporate Social Responsibility (3 units)
  • Cost and Management Accounting I (3 units)
  • Information Systems for Marketing Decisions (3 units)
  • Marketing Management (3 units)
  • Organisational Behaviour (3 units)
  • Principles of Accounting I (3 units)
  • Principles of Microeconomics (3 units)
  • Principles of Macroeconomics (3 units)

Major Required Courses

The following courses are required:

• BMKT3005 Marketing Research Methods (3 units)
• BMKT3035 Global Marketing (3 units)
• BMKT3055 Socially Responsible Marketing (3 units)
• BMKT3185 Strategic Digital Marketing (3 units)
• BMKT3195 Social Venture Planning (3 units)
• BMKT4025 Strategic Marketing (3 units)
• BMKT4115 Brand Management (3 units)

Major Elective Courses

Students can choose from the following elective courses:

• BHRM4085 Developing Managerial Skills (3 units)
• BMKT3015 Consumer Behaviour (3 units)
• BMKT3105 BCom Global Marketing Field Study (3 units)
• BMKT3115 Integrated Marketing Communications (3 units)
• BMKT3125 International Business: Market, Operations and Strategies (3 units)
• BMKT3135 Marketing Internship (3 units)
• BMKT3155 Services Marketing (3 units)
• BMKT3215 Marketing Field Study for Social Entrepreneurship (3 units)
• BMKT4015 Entrepreneurial Marketing (3 units)
• BMKT4125 Business to Business Marketing (3 units)
• BMKT4155 Event Marketing (3 units)
• BMKT4185 Retailing (3 units)
• BMKT4195 Sales Management (3 units)
• BMKT4225 Community Development for Social Entrepreneurship (3 units)
• BMKT4235 Marketing Analytics (3 units)
• BMKT4255 Advanced Seminar in Contemporary Marketing Strategies (3 units)
• CSCI3015 Arts and Cultural Management (3 units)
• ICMT3125 Media Business Environment (3 units)
• ICMT4125 Strategic Public Relations Management (3 units)
• SRLP4055 Marketing in Sport and Recreation (3 units)

Admission Criteria

Students with Associate Degree or Higher Diploma qualifications will normally be admitted directly into the third year of study to complete the 66-unit programme in two years. The number of courses/units the students are required to complete will depend on the number of courses/units for which exemption and/or unit transfer will be granted. All unit transfer or course exemption shall be considered on a case-by-case basis upon admission. Students are required to complete all programme prerequisites, University Core and General Education Courses to meet the graduation requirement. Make-up courses may be required on admission.