Program Overview

Programmes & Courses

The Department of Sports and Health Sciences offers a range of programmes and courses that cater to the diverse needs of students.

Undergraduate Programme

The Bachelor of Arts (Hons) in Sports Industry Management (*BA - SIM) is a comprehensive programme that provides students with a thorough education in the dynamic sports industry of Hong Kong.

Programme Structure

The programme requires a total of 66 units for completion.

• Major Required Courses: 24 units
  • Core Courses: 21 units
    • PERM 3015 Recreation Programming & Event Management: 3 units
    • PERM 4005 Facility Management: 3 units
    • PRAO 3047 Corporate Social Responsibility and Stakeholder Engagement: 3 units
    • BUSI 2006 Data Analytics for Business Decision Making: 3 units
    • SIMT 3005 Foundation of Sports Industry Management: 3 units
    • SIMT 3006 Sports Economics and Financial Management: 3 units
    • SIMT 4005 Legal Issues and Sports Industry: 3 units
    • SIMT 3007 Internship 1: 3 units
  • Internship: 3 units
• Major Elective Courses: 15 units
  • Group A Elective Courses (Sports-oriented Elective Courses): 6-9 units
    • PERM 2006 Organization and Administration in Physical Education and Recreation: 3 units
    • PERM 3045 Sport Media and Public Relation: 3 units
    • PERM 4007 Leadership and Communication in Sport and Recreation: 3 units
    • PERM 4115 Marketing in Sport and Leisure Services: 3 units
    • SIMT 3015 Business Strategies in Game and Esports: 3 units
    • SIMT 3016 Global Sports Business: 3 units
    • SIMT 3017 Sports Tourism: 3 units
    • SIMT 4006 AI in Sports Industry: 3 units
    • SIMT 4007 Internship 2: 3 units
  • Group B Elective Courses (Interdisciplinary Elective Courses): 6-9 units
    • BUSI 1005 The World of Business and Entrepreneurship: 3 units
    • ISEM 3035 Introduction to Business Data Analytics and Visualization: 3 units
    • MKTG 4055 Event Marketing: 3 units
    • LLAW 2007 Entertainment Law: 3 units
    • MKT G3026 Strategic Digital Marketing: 3 units
    • BUSI 2056 Entrepreneurial Accounting and Finance: 3 units
    • ISEM 4035 Blockchain: Virtual Assets and Business Applications: 3 units
    • PRAO 4016 Strategic Issues and Crisis Management: 3 units
    • PRAO 3067 Health Communication and Information Campaigns: 3 units
    • PRAO 3017 Digital Public Relations: 3 units
    • JOUR 4056 Media Management: 3 units
• Honours Project: 3 units
• General Education Courses: 3-18 units
• Free Electives Courses: 6-21 units

Schedule of Courses by Semester

The programme is structured to be completed over four years, with the following schedule of courses by semester:

• Year 3 / Semester 1:
  • Foundation of Sports Industry: 3 units
  • Data Analytics for Business Decision Making: 3 units
  • Major Electives: 6 units
  • GE / Free Electives: 6 units
• Year 3 / Semester 2:
  • Sports Economics and Financial Management: 3 units
  • Recreation Programming & Event Management: 3 units
  • Internship 1 (Summer following Year 3): 3 units
  • Major Electives: 3 units
  • GE / Free Electives: 3-6 units
• Year 4 / Semester 1:
  • Corporate Social Responsibility and Stakeholder Engagement: 3 units
  • Facility Management: 3 units
  • Major Electives: 3 units
  • GE / Free Electives: 9 units
• Year 4 / Semester 2:
  • Honours Project: 3 units
  • Legal Issues and Sports Industry: 3 units
  • Major Electives: 3 units
  • GE / Free Electives: 3-6 units

Programme Description

The Bachelor of Arts (Hons) in Sports Industry Management programme aims to provide students with a comprehensive education in the dynamic sports industry of Hong Kong. By integrating theoretical knowledge with practical experiences, students will develop a profound understanding of the sport industry system, including its key stakeholders, emerging trends, and prevalent challenges.

Award Title

The award title for this programme is Bachelor of Arts (Hons) in Sports Industry Management (運動產業管理文學士 (榮譽) 學位課程).