Students
Tuition Fee
Not Available
Start Date
Not Available
Medium of studying
Not Available
Duration
2 semesters
Details
Program Details
Degree
Courses
Major
Digital Marketing | E-Commerce | Information Technology
Area of study
Business and Administration | Information and Communication Technologies
Course Language
English
About Program

Program Overview


Program Overview

The program in question is focused on Digital Transformation, aiming to equip students with fundamental knowledge and methodological competencies in this area.


Competencies

Students participating in this program will acquire competencies to understand, analyze, and evaluate the drivers, central characteristics, and implications of digital transformation from technological, entrepreneurial, and societal perspectives. They will gain an overview of the core requirements of such a change process and possible "tools" or approaches to manage continuous change. Additionally, students will develop basic design competencies for managing digital transformation, including entrepreneurial action. The program also fosters presentation competencies, entrepreneurial thinking, and teamwork.


Course Content

The program includes several components:


  • Introduction to Digital Transformation: This lecture provides an overview of selected topics around digital transformation, including the basics of change processes with a special focus on the management of (digital) innovations, the development and effects of digitization, challenges from a technological perspective (such as technologies and enablers of digital value creation), challenges from an economic/entrepreneurial perspective (e.g., digital business models and business model innovations), and challenges from a societal perspective (e.g., the impact on employees/workforce).
  • Deepening of Digital Transformation: Through this exercise, concepts and insights from the lecture are transferred into independent, practice-oriented applicability. Current and practice-relevant questions in the context of digital transformation are processed with and by companies, allowing students to experience and understand the effects of digitization on companies, employees, and customers.
  • Seminar on Digital Transformation: The seminar focuses on recognizing one's own strengths and weaknesses and one's own profile, enabling students to learn about their personality and competencies in teamwork. It also highlights communication between interdisciplinary team members.

Recommended Prior Knowledge and Necessary Prerequisites

There are no specific prior knowledge requirements for this program. However, for didactic reasons, it is recommended to start with the introductory lecture.


Events

The program consists of the following events:


  • Introduction to Digital Transformation: Lecture (with exercise part), offered in winter and/or summer semester, with a workload of 30h + 90h, worth 4 LP.
  • Deepening of Digital Transformation: Exercise, offered in winter and/or summer semester, with a workload of 30h + 90h, worth 4 LP.
  • Seminar on Digital Transformation: Seminar, offered in winter and/or summer semester, with a workload of 15h + 45h, worth 2 LP.

Module Key

The module key for this program is 31-IndiErg-8.


Module Responsible

The module is led by J.-Prof. Dr. Sabrina Backs and Dr. Markus Günther.


Credits

The program is worth 10 LP (Leistungspunkte).


Duration

The standard duration of the program is 2 semesters, although it may vary (e.g., 1 semester in SoSe 2021).


Participant Limitation

There is a limitation of 30 participants for this program.


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