Program Overview

Introduction to Innovation and Entrepreneurship

Innovation and Entrepreneurship studies at the University of Canterbury (UC) focus on developing creative, entrepreneurial, and innovative skills to generate new business ideas. This programme teaches end-to-end business processes, enabling students to identify emerging market needs, solve complex problems creatively, or recognize unique prospects to launch a new product or business venture.

What Will My Study Involve?

• Learn how to solve complex problems, recognize new business opportunities, and develop essential skills in planning and project management to make them happen.
• Explore current global markets, trends, and the latest technologies that change how we do business, with practical projects or an internship in the final year applying skills to real businesses.
• Manage the innovation process, set up your own business venture, or gain experience from industry experts through Te Pokapū Rakahinonga | UC Centre for Entrepreneurship.
• Include a minor in Innovation or a minor in Entrepreneurship in several degree options to customize studies with your business ideas.

Courses

Innovation and Entrepreneurship Major

For the major in the Bachelor of Commerce, complete the following courses:

• 100-level:
  • MGMT170 Managerial Decision Making
  • MKTG100 Principles of Marketing
• 200-level:
  • MGMT223 Innovation Management
  • MGMT241 Fundamentals of Entrepreneurship
  • One course chosen from the options
• 300-level:
  • MGMT322 Innovation: Resourcing and Implementing OR MGMT325 Innovation and Technology Management
  • MGMT324 International Entrepreneurship OR MGMT343 Social Entrepreneurship
  • One course chosen from the strategy capstone options
  • One course chosen from the practical internship or project options

Entrepreneurship Minor

For the minor in the Bachelor of Arts, Commerce, Digital Screen, Health, Product Design, Science, Social and Environmental Sustainability, Sport, or Youth and Community Leadership, complete the following courses:

• 100-level:
  • MGMT100 Fundamentals of Management
  • MKTG100 Principles of Marketing
• 200-level:
  • MGMT241 Fundamentals of Entrepreneurship
  • MGMT244 Startup Entrepreneurship
• 300-level:
  • MGMT324 International Entrepreneurship OR MGMT343 Social Entrepreneurship

Innovation Minor

For the minor in the Bachelor of Arts, Commerce, Digital Screen, Health, Product Design, Science, Social and Environmental Sustainability, Sport, or Youth and Community Leadership, complete the following courses:

• 100-level:
  • MGMT100 Fundamentals of Management
  • MKTG100 Principles of Marketing
• 200-level:
  • MGMT223 Innovation Management
  • MGMT243 Innovation through Design Thinking
• 300-level:
  • MGMT322 Innovation: Resourcing and Implementing OR MGMT325 Innovation and Technology Management

Career Opportunities

All sectors need graduates who can identify growth opportunities, understand risks, and know how to develop plans and resources to achieve these. This skillset will likely see you progress into managerial or executive positions in business. Career pathways could include:

• Innovation manager
• Strategic analyst
• Research and development (R&D) manager
• Product designer
• Startup entrepreneur
• Business consultant

Qualifications

The Innovation and Entrepreneurship program is available in the following qualifications:

• Bachelor of Commerce
• Bachelor of Arts
• Bachelor of Arts (Specialisations)
• Bachelor of Digital Screen with Honours
• Bachelor of Health
• Bachelor of Product Design
• Bachelor of Science
• Bachelor of Social and Environmental Sustainability
• Bachelor of Sport
• Bachelor of Youth and Community Leadership

Related Subjects

Choose an area that you are interested in and learn how UC's range of study options can let you study what you want to:

• Management: Develop the skills to organise teams and boost business performance.
• Business and Sustainability: Help improve sustainability in business, for the betterment of our world.