Program Overview

Introduction to Sport Marketing and Management

The Sport Marketing and Management program explores the business of sport and its growth into a massive profit-making industry worldwide. This study provides insight into the inner workings of the sporting industry, including recruiting athletes, merchandising, events, and promotions.

What Will My Study Involve?

• Learn end-to-end business processes in the sports industry, from financing to recruitment to creating a team brand.
• Develop strategies in management, team structure, and game theory to motivate your team towards success.
• Gain business knowledge of behind-the-scenes processes, such as connecting with sponsors and coordinating games and major events.
• Work experiences and an internship in your final year leading real sports teams.

Courses

Sport Marketing and Management Major

Complete the compulsory courses for the Bachelor of Sport, along with the following major courses:

• 100-level:
  • MGMT100 Fundamentals of Management
  • MKTG100 Principles of Marketing
• 200-level:
  • SPRT224 Sport Management
  • Two courses chosen from these options or approved 200-level MGMT courses
• 300-level:
  • SPRT301 Sport Coaching and Leadership
  • Two courses chosen from 300-level MGMT or MKTG courses

Sport Management Minor

For the minor in the Bachelor of Arts, Commerce, Digital Screen, Health, Product Design, Psychological Science, Science, Social and Environmental Sustainability, Sport, or Youth and Community Leadership, complete the following courses:

• 100-level:
  • SPRT108 Sport, Business and Governance
  • MGMT100 Fundamentals of Management
• 200-level:
  • SPRT224 Sport Management
  • MGMT206 Organisational Behaviour or MGMT207 Principles of Human Resource Management
• 300-level:
  • SPRT301 Sport Coaching and Leadership

Career Opportunities

This degree will expand your sporting knowledge with business skills, enabling you to pursue professional leadership positions, from leading a club to a national sport organisation. Career pathways could include:

• Team manager
• Brand manager
• Events coordinator
• Sports executive

Qualifications

The Sport Marketing and Management program is available within several qualifications, including:

• Bachelor of Arts
• Bachelor of Commerce
• Bachelor of Digital Screen with Honours
• Bachelor of Health
• Bachelor of Product Design
• Bachelor of Psychological Science
• Bachelor of Science
• Bachelor of Social and Environmental Sustainability
• Bachelor of Sport
• Bachelor of Youth and Community Leadership

Related Subjects

Related areas of study include:

• Management: Develop the skills to organise teams and boost business performance.
• Marketing: Build practical and analytical skills in the field of marketing.