Program Overview

Introduction to Communication Strategy and Practice

The Communication Strategy and Practice major is designed to equip students with the skills and knowledge necessary to plan and manage strategic communication campaigns. This involves understanding the audience, crafting the message, selecting the appropriate channels, and maintaining relationships.

What Will My Study Involve?

Through this major, students will learn how to:

• Produce content for various platforms, including social media, websites, brochures, apps, and more.
• Develop skills in crisis communications and reputation management.
• Participate in real-world projects, such as internships or industry campaigns, in their final year.
• Take optional courses to complement their studies, including advertising, entrepreneurship, linguistics, and politics.

Courses

The Communication Strategy and Practice major includes the following courses:

200-level

• COMS204: Advertising and Cultural Consumption
• COMS232: Risk and Crisis Communication
• MKTG204: Consumer Behaviour

300-level

• COMS320: Strategic Campaign Development
• MGMT330: Communication Management
• MKTG315: Marketing for Behavioural Change

Career Opportunities

Graduates of the Communication Strategy and Practice major will be equipped to balance strategic thinking, stakeholder needs, and creativity. They will be adaptable to different communications needs and new media technologies. Career pathways may include:

• Stakeholder engagement
• Public relations
• Marketing and advertising
• Writing, editing, and publishing

Qualifications

The Communication Strategy and Practice major is part of the Bachelor of Communication degree.

Related Subjects

Students interested in this area may also consider studying:

• Marketing: Build practical and analytical skills in the field of marketing.
• Media and Communication: Produce communications and media, and analyse profound societal shifts.