Program Overview

Introduction to Strategy and Entrepreneurship

The Strategy and Entrepreneurship major and minor focus on the overall development of businesses, involving the process of identifying objectives, developing plans to achieve these, and allocating resources in order to grow business.

What Will My Study Involve?

• Learn to recognise opportunities and develop core business skills in planning, project management, and teamwork.
• Explore business at all levels, including individually-owned small businesses, social enterprise, high-tech startups, and large corporations using innovation to gain advantage.
• Gain real-world experience and make connections with businesses and the community through business case competitions.
• UC is home to Te Pokapū Rakahinonga | UC Centre for Entrepreneurship — join a community of like-minded students and staff, access useful resources, learn how to set up a new business venture, gain experience, or take on an internship.

Courses

Strategy and Entrepreneurship Major

For the major in the Bachelor of Commerce, complete the following courses:

• 100-level:
  • MGMT170 Managerial Decision Making
  • MKTG100 Principles of Marketing
• 200-level:
  • MGMT221 International Business
  • MGMT223 Innovation Management
  • Two courses chosen from the options
• 300-level:
  • MGMT344 Strategic Management
  • MGMT345 Strategy Processes and Practices
  • Two courses chosen from the options

Entrepreneurship Minor

For the minor in the Bachelor of Arts, Commerce, Digital Screen, Health, Product Design, Science, Social and Environmental Sustainability, Sport, or Youth and Community Leadership, complete the following courses:

• 100-level:
  • ACCT102 Accounting and Financial Information
  • MGMT100 Fundamentals of Management
  • MKTG100 Principles of Marketing
• 200-level:
  • MGMT223 Innovation Management
• 300-level:
  • MGMT342 Entrepreneurship and New Ventures
  • MGMT343 Social Entrepreneurship

Career Opportunities

With a real-world focus on internships, competitions, entrepreneurship, and community involvement, you will have the skills needed to work in a wide range of sectors. Strategy planning is the highest skill level of management and is usually performed by an executive team in an organisation, which demonstrates just how far you can get with this degree in the corporate world. Career pathways could include:

• Entrepreneur
• Marketing specialist
• Management consultant
• Business analyst

Qualifications

The Strategy and Entrepreneurship major and minor can be taken as part of the following qualifications:

• Bachelor of Commerce
• Bachelor of Arts
• Bachelor of Arts (Specialisations)
• Bachelor of Digital Screen with Honours
• Bachelor of Health
• Bachelor of Product Design
• Bachelor of Science
• Bachelor of Social and Environmental Sustainability
• Bachelor of Sport
• Bachelor of Youth and Community Leadership

Related Subjects

Choose an area that you are interested in and learn how UC's range of study options can let you study what you want to.

• Operations & Supply Chain Management: Design and manage activities required to transform resources into goods and services.
• Business Analytics: Business Analytics uses data to make industry work better and adjust to change.