Quantitative Analysis in Finance and Marketing
Mumbai , India
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Tuition Fee
Not Available
Start Date
Not Available
Medium of studying
Not Available
Duration
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Details
Program Details
Degree
Masters
Major
Finance | Marketing
Area of study
Business and Administration | Mathematics and Statistics
Course Language
English
About Program
Program Overview
Department of Industrial Engineering & Operations Research, IIT Bombay
The Department of Industrial Engineering & Operations Research at IIT Bombay offers a range of academic programs, including Ph.D., M.Sc., M.Sc-Ph.D., M.Tech, B.Tech, and B.Tech Minor.
Academic Programs
- Ph.D.: The Ph.D. program is designed for students who wish to pursue advanced research in industrial engineering and operations research.
- M.Sc.: The M.Sc. program is a postgraduate program that provides students with advanced knowledge in industrial engineering and operations research.
- M.Sc-Ph.D.: The M.Sc-Ph.D. program is a dual-degree program that allows students to pursue both a master's and a doctoral degree in industrial engineering and operations research.
- M.Tech: The M.Tech program is a postgraduate program that provides students with advanced knowledge in industrial engineering and operations research.
- B.Tech: The B.Tech program is an undergraduate program that provides students with a foundation in industrial engineering and operations research.
- B.Tech Minor: The B.Tech Minor program is a minor program that allows students to pursue a secondary area of study in industrial engineering and operations research.
Course Offerings
The department offers a range of courses, including:
- IE 648: Quantitative Analysis in Finance and Marketing
- Prerequisite: Exposure to relevant concepts at undergraduate level and instructor consent
- Contents:
- Objectives of financial management
- Risk aversion, utility, and gambling
- Financial analysis and planning
- Investment decision under certainty and uncertainty
- Working capital management
- Cost of capital
- Capital structure theories
- Demand and sales forecasting
- Product policy
- Marketing mix analysis
- Sales force planning
- New product policy
- Advertising strategy
Research Areas
The department has a strong research focus, with faculty members working on a range of topics, including:
- Financial management
- Operations research
- Marketing management
- Industrial engineering
References
The department recommends the following references for further study:
- I.M. Pandey (1979), Financial Management, Vikas
- G.M. Samuels and F.M. Wikes (1975), Management of Company Finance, Neison
- J.C.T Mao (1969), Quantitative Analysis of Financial Decisions, Mac Millan
- H. Bierman (1970), Financial Policy Decisions, MacMillan
- P.T Fitzroy (1976), Analytical Methods for Marketing Management, McGraw Hill
Other Programs
The department also offers other programs, including:
- IDDDP
- CEP
- Time-Table
- List of IEOR Courses
- Alumnus Endowment Awards
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