Introduction to Psychology for Designers

The Psychology for Designers course is designed for individuals working in design, creative, or research agencies, as well as sole-trading creative entrepreneurs. This course aims to explore the psychological processes that underpin behavior in the context of design, covering topics such as perception, consumer behavior, bias, and inclusion.

Course Details

• Level(s) of Study: Short course; Professional
• Course Fee: ｣545 / ｣495
• Start Date(s): 17 April 2026, 16 July 2026
• Duration: Fridays 9.30 am - 4.30 pm, two weeks or Thursday and Friday 9.30 am - 4.30 pm, two days
• Study Mode(s): Part-time
• Campus: City Campus

What You'll Study

The course will help you understand how the brain works, consumer psychology, and what drives your customers. You will learn about:

• Why psychology matters in design
• Design and consumer psychology
• How to apply psychology in the context of design and consumer motivations
• How to create designs that sell and win hearts and minds

Modules

• Why psychology matters in design
• Design and consumer psychology

How You're Taught

The course will be a combination of lectures, discussions, and informal learning spaces that allow for exploration, discussion, critique, and shared learning. You will receive 12 contact hours of quality tuition with an experienced tutor.

Tutor Profile

Yvonne Richardson is a creativity strategist and educator with over 20 years of innovation experience. She has a degree in psychology and a postgraduate diploma in applied psychology and is currently a lecturer at Nottingham Trent University in the School of Art and Design.

Careers and Employability

Upon successful completion of the course, you will receive a digital certificate of attendance and a digital badge powered by Accredible. This digital credential is secure, verifiable, and protected against fraud through encryption and blockchain technology.

Campus and Facilities

You will be based on the NTU City Campus and have access to the library, study spaces, IT facilities, and learning resources in the Boots Library.

Entry Requirements

• Level: Intermediate / Professional
• Entry requirement: You should have experience working in a creative environment, but no formal qualifications in design are required.

Fees and Funding

• The fee for this course is ｣545 or ｣495 for the two-day course in July
• Payment is due at the time of booking.
• Your course fees cover the cost of studies and include great benefits such as the use of our modern library and free use of the IT equipment and software on the campus during your course.

Nottingham Trent University

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Overview:

Nottingham Trent University (NTU) is a public university located in Nottingham, England. It is known for its strong focus on employability, student experience, and research. NTU has been recognized as "University of the Year" five times and is ranked first in the UK for employability by Uni Compare.

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Services Offered:

NTU offers a wide range of services to its students, including:

Employability and Careers:

NTU has a strong focus on employability, with a Graduate Promise program and worldwide work placements.

Accommodation:

NTU provides a variety of accommodation options for students, including on-campus and off-campus housing.

Library:

NTU has a modern and well-equipped library with extensive resources for students.

StudentHub:

A platform for students to access information and services, including academic support, wellbeing resources, and student events.

NOW:

A platform for students to access online learning resources and support.

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Student Life and Campus Experience:

NTU offers a vibrant and diverse campus experience with a range of opportunities for students to get involved in extracurricular activities, including:

Sports:

NTU has a strong sports program and is ranked in the top ten universities for sport in the UK.

Arts and Culture:

NTU has a thriving arts and culture scene, with a dedicated arts center and numerous events throughout the year.

Student Societies:

NTU has a wide range of student societies and clubs, catering to various interests.

Campus Events:

NTU hosts a variety of events throughout the year, including open days, lectures, and performances.

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Key Reasons to Study There:

Excellent Employability:

NTU is ranked first in the UK for employability, with a strong focus on preparing students for the workforce.

Outstanding Student Experience:

NTU provides a vibrant and supportive campus environment with a wide range of opportunities for students to get involved.

High-Quality Research:

NTU is a research-intensive university with a strong focus on innovation and impact.

Award-Winning University:

NTU has been recognized with numerous awards, including "University of the Year" five times.

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Academic Programs:

NTU offers a wide range of undergraduate and postgraduate programs across various disciplines, including:

Business and Management:

NTU is known for its strong business school, offering programs in areas such as accounting, finance, and marketing.

Art and Design:

NTU has a renowned art and design school, offering programs in areas such as fashion, graphic design, and photography.

Science and Technology:

NTU offers programs in areas such as computer science, engineering, and life sciences.

Law:

NTU has a strong law school, offering programs in areas such as criminal law, commercial law, and human rights law.

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Other:

NTU is committed to sustainability and has been recognized as the second most sustainable university in the world by the UI GreenMetric World University Rankings. NTU also has a strong focus on inclusivity and diversity, with a commitment to creating a welcoming and supportive environment for all students.