Program Overview

Introduction to Advertising Management Bachelor's Degree Programs

The Advertising Management Bachelor's Degree Programs at Portland State University offer a unique blend of creative thinking and essential business strategy. The program is designed to prepare students for a successful career in advertising, marketing, and brand management.

Program Overview

The Advertising Management degree is rooted in business, providing students with a strong foundation in strategic thinking, budgeting, client management, and analytical skills. The program is designed to equip students with the skills and knowledge needed to succeed in today's fast-paced advertising industry.

Degree Options

• Bachelor of Arts (BA) in Advertising Management: 180 total credits
• Bachelor of Science (BS) in Advertising Management: 180 total credits
• Minor in Advertising Management: 28 total credits
• Minor in Advertising for Communication Majors: 24 total credits
• Minor in Advertising for Graphic Design Majors: 24 total credits

Program Highlights

The Advertising Management program at Portland State University offers a range of benefits, including:

• Real-world experience through Student Work, PSU's independent, student-run advertising agency
• Industry-level feedback and portfolio development through exclusive weekend-long Portfolio Workshops
• Proven career success, with graduates securing positions at leading advertising agencies, design firms, and marketing departments
• A diverse, career-ready student community that reflects the diversity of today's workforce
• Cross-disciplinary collaboration with peers and faculty across disciplines such as marketing, communications, business, and graphic design

Curriculum

The Advertising Management degree curriculum places extra emphasis on strategic thinking, providing a holistic view of business, markets, consumer behavior, and economic trends. The curriculum includes courses in:

• Advertising
• Consumer Behavior and Customer Satisfaction
• Media Strategy
• Creative Strategy
• Advertising Campaigns
• Marketing Research
• Marketing Analytics
• Account Management
• Portfolio Workshop
• FIR Advertising Agency Workshop
• Digital Media Planning and Design

Career Paths

Graduates of the Advertising Management program can pursue a range of career paths, including:

• Digital advertising
• Content strategy
• Account management
• Communications strategy
• Content development and production
• Media buying
• Creative direction
• Brand development
• Graphic design

Accreditation and Rankings

Portland State University's School of Business is proud to be among fewer than 200 business schools globally to hold dual accreditation in both business and accounting from the Association to Advance Collegiate Schools of Business (AACSB). The university has also been ranked among U.S. News & World Report's Most Innovative Universities for four consecutive years.