Program Overview

Master's (M.S.) in Strategic Marketing Communications (Online)

The M.S. in Strategic Marketing Communications (Online) is a specialized master's program that offers the same quality of instruction as the Gabelli School's on-site master's degrees. This program allows students to interact with professors and students, preparing them for the opportunities ahead, and providing the flexibility to study part-time or full-time.

Program Overview

Marketing communications is experiencing unprecedented disruption and change—from digital transformation and data-driven decision-making to the permeation of AI, AR, influencer marketing, and a focus on brand authenticity. The M.S. in Strategic Marketing Communications (Online) program is designed to help students keep up with the vast changes, disruptions, and new trends occurring in the blurring of media and marketing today.

Program Details

• Duration: Complete in 12–22 months
• Format: Live online classes
• Focus Areas:
  • Brand Storytelling
  • Content Marketing
  • Social Media Marketing
  • Brand Strategy
  • Digital Marketing
  • Crisis Communications
  • Public Relations

Program Advantage

• Attend live online courses for maximum interaction with professors and students
• Pursue your degree full-time or part-time to best suit your personal and professional needs
• Gain immediately applicable skills to enhance your résumé, increase your marketability, advance professionally or change careers
• Lower the cost of completing your degree through scholarships and employer tuition reimbursement
• Learn from faculty members who have authored books and published research about timely industry developments
• Benefit from outstanding academic and career advising through our Student Success Center

Ideal Candidates

The program is ideal for early professionals with 1-2 years of work experience as well as more seasoned industry professionals who seek to gain the knowledge and skills that will prepare them for the rapidly evolving marketing communications landscape. It is perfect for those who require flexible study but seek a collaborative online environment for learning and networking.

Frequently Asked Questions

What is Marketing Communications?

Marketing is the comprehensive process of understanding consumer needs, developing products and services to meet needs, and then communicating the value of these offerings to attract, acquire, and retain customers. Media communications is the theory and practice of using communication channels or media to deliver and disseminate this information to precise audiences.

How Does This Degree Incorporate Marketing Strategy?

Courses taught by experienced faculty members help students learn the latest in digital, media, and marketing strategies to connect and engage with their audiences. The program's Applied Project lets students apply their learnings to work as consultants with a real client.

How Does This Degree Differ from an Integrated Marketing Degree?

The Gabelli School's M.S. in Strategic Marketing Communications is a unique combination of marketing and media communications, including courses on integrated marketing and marketing strategies, as well as media communications such as sponsorship, crisis communication, and business communication skill-building.

Are Scholarships and Employer Tuition Reimbursement Available?

Generous scholarships are available to help make your education more affordable. M.S. in Strategic Marketing Communications students also may be eligible for employer tuition reimbursement, which can offset the cost of the program.

Will I Be Able to Keep Up with My Studies While I Work?

Yes, this program is designed specifically for working professionals, with the flexibility to work on your own time while taking live classes in the evening. There are options to take live classes on weekends, if needed.