Program Overview

Marketing Major

The Marketing Major is designed to provide students with a comprehensive understanding of marketing principles and practices. The program is offered at both the Rose Hill and Lincoln Center campuses.

Requirements for Rose Hill Students

To complete the Marketing Major at Rose Hill, students must fulfill the following requirements:

• Required Courses:
  • MKBU 3441: Marketing Research (3 credits)
  • MKBU 3435: Consumer Behavior (3 credits)
  • MKBU 4441: Marketing Strategy (Senior Capstone course) (3 credits)
• Electives:
  • Five upper-level marketing courses (15 credits)
  • One business elective (3 credits)
  • One liberal arts elective (marketing-related) (3-4 credits)
• Total Credits: 30-31

Requirements for Lincoln Center Students

To complete the Marketing Major at Lincoln Center, students must fulfill the following requirements:

• Required Courses:
  • MKBU 3441: Marketing Research (3 credits)
  • MKBU 3435: Consumer Behavior (3 credits)
  • MKBU 3459: Cross Cultural Consumer Insight (3 credits)
  • MKBU 4441: Marketing Strategy (Senior Capstone course) (3 credits)
• Electives:
  • Four upper-level marketing courses (12 credits)
  • One business elective (3 credits)
  • One liberal arts elective (marketing-related) (3-4 credits)
• Total Credits: 30-31

Marketing-Related Liberal Arts Electives

The following courses are designated as marketing-related liberal arts electives:

• ANTH 1100: Introduction to Cultural Anthropology (3 credits)
• ANTH 2700: You Are What You Eat: The Anthropology of Food (4 credits)
• ANTH 2886: Anthropology of Gender and Sexuality (4 credits)
• ANTH 3351: Comparative Cultures (4 credits)
• ANTH 3354: Race, Identity, and Globalization (4 credits)
• COMM 1000: Fundamentals of Communication and Media Studies (3 credits)
• ECON 3210: Development Economics (4 credits)
• ECON 3235: Economy of Latin America (4 credits)
• ECON 3346: International Trade (4 credits)
• ECON 3580: Economics of Diversity (4 credits)
• ECON 3971: Urban Economics (4 credits)
• PSYC 1200: Foundations of Psychology (3 credits)
• PSYC 2600: Social Psychology (4 credits)
• PSYC 2700: Infant and Child Development (4 credits)
• PSYC 2710: Adolescent and Adult Development (4 credits)
• PSYC 2800: Personality (4 credits)
• SOCI 1100: Introduction to Sociology (3 credits)
• SOCI 2960: Popular Culture (4 credits)
• SOCI 3405: Gender, Race, and Class (4 credits)
• VART 1135: Visual Thinking (3 credits)

Additional Information

• Students pursuing a major in marketing may not earn credit for COMC 3172 Principles of Advertising or PSYC 3320 Consumer Behavior.
• Marketing majors must take CBBU 1005 Marketing Analytics Requirement in their junior year instead of CBBU 1004 ST: Analytics Requirement.
• Students must also complete the Gabelli School business and liberal arts Core Curricula.
• All students complete between three and seven liberal arts electives depending on their major requirements.

How Courses are Counted

• A student may count a maximum of one class in fulfilling more than one purposethat is, toward any combination of major, minor, and primary or secondary concentration.
• Any exceptions to these rules will be posted within the specific area major, minor, or concentration requirements.

CIP Code

The CIP code for this program is 30.7102 - Business Analytics. This code can be used to learn more about career paths associated with this field of study and, for international students, possible post-graduation visa extensions.