Program Overview

Communication and Media Management (Gabelli Graduate) (CMGB)

The Communication and Media Management program at Gabelli Graduate School of Business offers a comprehensive curriculum that equips students with the knowledge and skills necessary to succeed in the media industry. The program covers a wide range of topics, including business communication, media systems and markets, cross-cultural negotiation, innovation in media business models, and more.

Course Descriptions

• CMGB 6550. Advanced Business Communication. (3 Credits): This course instructs students on effective management communication, including communicating change, managing stakeholders, empowering others, and presenting compelling ideas.
• CMGB 7500. Media Systems and Markets. (3 Credits): Introduces students to key elements of contemporary media systems and markets, including comparative analyses of international media systems and the economic, technological, and regulatory parameters under which they operate.
• CMGB 7525. Cross Cultural Negotiation and Communication. (3 Credits): Explores how cultural differences and international settings affect business communication and negotiation, with an emphasis on increasing self-awareness and building flexibility in conceptual understandings and skills.
• CMGB 7530. Innovation in Media Business Models. (3 Credits): Examines the factors contributing to the emergence, institutionalization, and decline of traditional media business models, as well as the development of new and innovative business models in the contemporary media environment.
• CMGB 7531. Comm Corp Image Responsibility. (3 Credits): Demonstrates the value of pragmatic public relations activities through basic principles, case studies, and guest speakers, with a focus on criteria for selecting outside counsel, establishing relationships with the media, and communicating with employees and stockholders.
• CMGB 7534. Public Relations. (3 Credits): Examines the use of public relations strategies to replace or augment traditional communications efforts, featuring agency publicists and company representatives discussing trends and case studies.
• CMGB 7537. Crisis Communication and Leadership Strategies. (1.5 to 3 Credits): Students learn theoretical conceptualizations, public relations, and crisis management skills to handle real-world crises, assessing how public relations fits into strategic management and decision-making during crisis situations.
• CMGB 7540. The Business of Music. (3 Credits): Involves an intensive focus on a single industry sector, such as the television, music, or motion picture industry, applying analytical skills and conceptual understandings to achieve a detailed understanding of challenges and opportunities facing an individual media sector.
• CMGB 7541. Applied Project. (3 Credits): Provides students the opportunity to apply their skills to a project with a real client, gaining real-world experience in managing a project and client relationship virtually.
• CMGB 7550. Leadership Communication. (3 Credits): Introduces students to academic theories describing, explaining, and predicting effective and ineffective leadership communication behaviors, with a focus on practical strategies to improve communication effectiveness as leaders.
• CMGB 7554. Consumer Adopt of New Med. (3 Credits): Examines new communications technologies using guest speakers, videotapes, and case studies, surveying cable, video, satellite transmission, digital television, Internet media, and other new and emerging forms of information transmission.
• CMGB 7556. Law of Trad & New Media. (3 Credits): Analyzes the legal parameters and constraints on freedom of expression governing traditional and new communications technologies, focusing on the Internet and probing constitutional, statutory, and regulatory protections.
• CMGB 7561. New Media Product Dev Prac I. (3 Credits): Helps students understand the practical application and integration of compelling content and various formats of modern media in business applications, including video, audio, and social media.
• CMGB 7563. Ethics & Soc Resp in Media Ent. (3 Credits): Explores ethical issues affecting contemporary media enterprises and the role of social responsibility, addressing consumer privacy, codes of conduct, and self-regulatory principles.
• CMGB 759B. Sports Media & Promotional Comm. (3 Credits): Examines the mass media industry in relation to the sports field, focusing on the "off-the-field" industries of television, digital communication, advertising, sponsorship, marketing, and public relations.
• CMGB 759L. Comm for Entrepreneurs. (3 Credits): Helps students launch their venture by pitching ideas with clarity and confidence, selling ideas to critical stakeholders, branding themselves, and establishing credibility.
• CMGB 759O. International Comm & Neg. (3 Credits): Addresses culture and behavior, cultural adaptations in business communication, and culture in business negotiations, providing students with a broad understanding of international communication and negotiation.
• CMGB 759R. Social Media. (3 Credits): Studies and applies social media communication and strategy, including social media platforms, message distribution, and personal and professional online environments.
• CMGB 759Z. Gaining Global Bus Pers:Galway. (3 Credits): Provides students with the opportunity to travel to Galway, Ireland, and participate in a week-long study program focusing on global business from an Irish perspective.
• CMGB 75AA. Media Executive Playbook. (3 Credits): Takes an in-depth look at strategies, plans, and programs developed and implemented by media industry executives to help their businesses survive and thrive in a changing media industry environment.
• CMGB 75AB. The Power of Open Knowledge. (3 Credits): Prepares business students for the foundations of open knowledge creation, use, dissemination, and evaluation, collaborating with professionals from other cultures and disciplines.
• CMGB 75AC. Organizational Comm & Theater. (3 Credits): Critically analyzes theatrical works about business and leadership issues through the lens of organizational communication theories, developing a unique perspective on how theatrical works bring organizational communication concepts to life.
• CMGB 75AD. The Storytelling Project. (3 Credits): Applies narrative theories from multiple disciplines to critically analyze the anatomy of effective and persuasive stories, investigating historical folklore and contemporary narrative paradigms.
• CMGB 75AE. Graduate Study Tour Poland. (3 Credits): Involves a study tour of media and technology industries in Poland and Central Europe, providing graduate business students with an understanding of the business environment, role of multinational versus start-up organizations, and benefits of investing in Ireland.
• CMGB 75AF. Business and Entertainment. (3 Credits): Analyzes different entertainment artifacts using a curated body of academic organizational communication theories, providing students with an understanding of the entertainment industry and its relation to business.
• CMGB 75AG. The Business of TV. (3 Credits): Studies the sociocultural issues and effects associated with television, examining it from social, economic, political, and entertainment perspectives, and reviewing the past, present, and future of television.
• CMGB 75AH. Professional Communication. (3 Credits): Prepares students for communicating in the workplace with multiple levels in an organization, examining group communication, decision-making, professional presentations, and strategic communication.
• CMGB 75AJ. Financial Media. (3 Credits): Examines the complex interactions between business, politics, and the press, focusing on the dynamics of reporting about companies and business industry leaders using the media to deliver critical messages.
• CMGB 75AK. Corporate Communications. (3 Credits): Critically examines contemporary scholarship on effective and ineffective practices for persuading stakeholders at various levels, focusing on internal and external organizational communication.
• CMGB 75AL. Investor Relations. (3 Credits): Teaches students the skills and competencies required to become a corporate Investor Relations professional, collaborating with senior management and the Board of Directors to convey and interpret corporate matters to the public.
• CMGB 75AM. Sponsorship. (3 Credits): Focuses on the unique advantages of sponsorship as a form of marketing communication, understanding how and why sponsors choose certain properties and how properties prospect, recruit, and retain sponsors.
• CMGB 75AN. Digital Media Sales Technologies and Strategies. (3 Credits): Provides a thorough understanding of the technologies underpinning digital media sales and advertising technology, maximizing monetization and learning about the full life cycle of digital advertising.
• CMGB 75AP. Business of Media and Entertainment. (3 Credits): Introduces students to the substantive business operations and media economics issues in the publishing, broadcasting, recorded music, new media, and film industries, linking the course to the student's specific business discipline through a required project.
• CMGB 75AQ. Financing New Media Ventures. (3 Credits): Designed for students to learn how to launch new business lines in large media corporations or new startups directly to market, mastering effective channels of communication with key stakeholders and utilizing venture capital metrics.
• CMGB 75AR. Influencing Through Content and Communication. (3 Credits): Helps students develop skills to address the directive to "make it go viral," analyzing best practices for content as implemented by copywriters, indie filmmakers, and content creators from various fields.
• CMGB 75AS. Visual Business Communication Design. (3 Credits): Teaches students how to design effective business communication assets such as decks, one-pagers, and data visualizations, introducing the foundational elements of visual communication.
• CMGB 75AT. Managing Multicultural Media. (3 Credits): Helps students understand the unique considerations of managing diversity as a media executive, extending beyond employee composition to audiences and content distribution, and developing a strategic diversity plan for a real-world media firm.
• CMGB 75AU. Designing Your Life. (3 Credits): Teaches design principles for building an intentional, fulfilling life and career, employing design thinking to develop personal and professional lives through assigned readings, reflections, and in-class exercises.
• CMGB 75AV. Going Viral: Best Practices for Communication Leaders. (3 Credits): Demystifies "viral content" by analyzing it as a utility, elucidating best practices for content implemented by unknown copywriters and indie filmmakers, as well as content creators from tourism, startup, sports, and entertainment fields.
• CMGB 75AW. Forecasting Trends in Media Industry. (3 Credits): Interrogates new technologies and trends for media professionals, systematically exploring the future of media and technology to forecast it and make better professional decisions in the present.
• CMGB 75AX. Media Dealmaking. (3 Credits): Gives students an introduction to negotiating and implementing deals involving production, licensing, and/or reselling, co-marketing, outsourcing, partnerships, joint ventures, and acquisitions in the media industry.
• CMGB 7811. Media Management Internship. (1 to 3 Credits): Provides students with practical experience in media management through an internship.
• CMGB 8999. Independent Study. (3 Credits): Allows students to pursue independent research or projects under the guidance of a faculty member.