Program Overview

Introduction to Florida Atlantic University's College of Business

Florida Atlantic University's College of Business offers a wide range of programs and resources for students, faculty, and professionals. The college is committed to providing a high-quality education and fostering a culture of innovation and entrepreneurship.

Undergraduate Business Programs

The College of Business offers various undergraduate programs, including:

• Overview
• Admissions
• Business Career Development
• Current Undergraduate Students
• Education Abroad
• Majors
• Minors & Certificates

Masters & Ph.D. Programs

The college also offers several graduate programs, including:

• Overview
• Admissions
• Business Career Development
• Current Masters & Ph.D. Students
• Education Abroad Programs
• MBA
• Master of Accounting
• Master of Health Administration
• Master's in Business Analytics
• Master's in Data Science & Analytics
• Master of Science - Economics
• Master of Science - Finance
• Master's in IT Management
• Master of Science - International Business
• Master's in Supply Chain Management
• Master of Taxation
• Ph.D. Programs

Executive Education

The Executive Education program provides professionals with the opportunity to enhance their skills and knowledge in a variety of areas, including:

• Overview
• Executive Degrees
• Executive MBA
• Executive Master of Accounting
• Executive Master of Health Administration
• Executive Master of Taxation
• Executive PhD
• Professional Development
• Corporate Training
• Edu-Vantage Partner Program
• Business Career Development
• Executive Alumni Engagement

Faculty and Research

The college has a strong focus on research and faculty development, with:

• Overview
• Faculty & Staff Profiles
• Faculty Assembly
• FAU Business Reports
• AI Initiative
• Banking Initiative
• Business & Economics Polling Initiative
• Equity Crowdfunding Tracker
• Logistics Managers' Index
• Monthly Inflation Report
• The South Florida Economic Outlook Report

Centers & Trading Room

The college is home to several centers and a trading room, including:

• Overview
• Adams Center for Entrepreneurship
• Behavioral Insights Lab
• Business Career Development
• Center for Economic Education
• Center for Forensic Accounting
• Center for Services Marketing & Management
• Madden Center for Value Creation
• Phil Smith Center for Free Enterprise
• Trading Room

Our College

The College of Business is committed to providing a high-quality education and fostering a culture of innovation and entrepreneurship. The college has:

• Overview
• At A Glance
• Alumni
• Corporate Visitors
• Dean's Office
• Dean's and President's Lists
• Giving
• Leadership Team
• Our Campuses
• Our Community
• Policies and Procedures
• Rankings and Recognitions
• Strategic Plan

Departments

The college is organized into several departments, including:

• Overview
• School of Accounting
• Business Communications
• Economics
• Finance
• Information Technology & Operations Management
• Management Programs
• Marketing

Newsroom

The college has a newsroom that provides updates on the latest news and events, including:

• Overview
• Press Releases
• Features
• Faculty "In the Media"
• Business Faculty Research
• Newsletters
• Podcasts
• Social Media Hub
• Communications Portal

Innovation for Content Creation for Business Professionals

The Innovation for Content Creation for Business Professionals program is designed to provide a strategic and hands-on approach to developing content-driven communication strategies in the digital age. This program is ideal for professionals across industries, including marketing, advertising, media, and corporate communications, who seek to enhance their ability to innovate and create impactful content.

Format

The program is offered on Saturdays, either on campus or live virtual.

Date/Hours

The program runs from February 14 to April 18, 2026, from 9:00 AM to 12:00 PM, for a total of 24 hours and 2.4 CEUs.

Sessions

The program consists of 8 sessions.

Price

The program costs $1,500.

Course Benefits

The program equips participants with the tools and strategies needed to drive content innovation in today's fast-evolving digital landscape. Designed for professionals in communications, marketing, advertising, media, and business, this program provides a hands-on approach to implementing innovation in content creation, with a strong focus on strategy, creativity, and emerging technologies like Artificial Intelligence.

Curriculum Description

The program provides a structured and hands-on approach to mastering content strategy in today's digital landscape. Through five core modules, students will gain the solid foundation needed to craft compelling content, implement innovation frameworks, and build marketing strategies that strengthen brand power and consumer connection.

Ideal Candidate

The program is ideal for:

• Marketing, and ad-sales
• Branding specialists
• Communications strategists
• Business development
• Business owners/entrepreneurs
• Media professionals
• Strategic executives
• Social media and digital media professionals and enthusiasts
• Research
• Creative professionals in the creative industries

Books and Materials

The program uses the book "Innovation for Media Content Creation: Tools and Strategies for Delivering Successful Content".

Faculty

The program is taught by Marlon Quintero, an Emmy-nominated producer, author, and media strategist with over 30 years of experience in content creation, innovation, and global media production.