Program Overview

Bachelor of Business Administration Program in Service Business Management

Program Overview

The Bachelor of Business Administration Program in Service Business Management is designed to create knowledgeable graduates with expertise in service business management in the globalization era. The program focuses on providing students with the ability to communicate in multiple languages, including Thai, English, and Chinese, to respond to the changing trends of the service industry.

Degree and Field of Study

The program offers a Bachelor of Business Administration (Service Business Management) degree, with a focus on service business administration, including the use of information technology to apply, analyze, and synthesize data.

Philosophy and Significance

The program aims to train and educate students to be competent and have transnational potential, with an emphasis on gaining actual hands-on skills, coupled with learning from professionals within the service industry. The program also establishes academic cooperation with public and private enterprises at both local and international levels.

Course Objectives

The program has the following objectives:

1. To have knowledge and competence in service business management, including wellness management, MICE management, and logistics management.
2. To have the knowledge and ability to manage international service business and effectively use language for communication at national and international levels.
3. To be able to use information technology to analyze data and synthesize knowledge, as well as to think in an integrative way to solve business problems.
4. To be a person with good morals, ethics, professional integrity, and social consciousness.
5. To be ready to respond and adapt to changes related to service business in both national and global contexts.

Required Credits Throughout the Course

The program requires 127 credits to complete.

Course Format

The program is a 4-year Bachelor's Degree course, with instruction in Thai, English, and Chinese languages.

Days and Hours of Study

The regular program is held from Monday to Friday.

Qualifications

To be eligible for the program, applicants must have graduated from grade 12 (Matthayom Suksa 6) or equivalent, with qualifications in accordance with Chiang Mai University regulations from 2018.

Course Structure

The program was revised in 2021 and is structured to provide students with a comprehensive education in service business management.

Career Opportunities

Graduates of the program can pursue careers in:

• Owning a service business
• Working in the hotel, spa, and airline industries
• Working in a transportation service business
• Working in a conference and exhibition arrangement business
• Becoming an academic scholar and a service planner for both public and private sectors, as well as multinational companies.