Program Overview

Certificat en gestion du marketing

Prťsentation

The Certificat en gestion du marketing is a 30-credit program offered by the …cole de gestion. The program is designed to provide students with a foundation in marketing management and partially satisfy the requirements for the Bachelor of Business Administration (B.A.A.) degree.

Objectifs

The program aims to:

• Provide students with a formation in marketing management
• Partially satisfy the requirements for the Bachelor of Business Administration (B.A.A.) degree

Structure du programme

The program consists of 30 credits, divided into two blocks:

Activitťs pťdagogiques ŗ option - 30 crťdits

BLOC 1 : Activitťs pťdagogiques de concentration - 21 ŗ 30 crťdits

Students must choose from the following activities:

• MAR221: Marketing - 3 credits
• MAR301: Gestion de mandat en communication et marketing - 3 credits
• MAR331: Comportement du consommateur - 3 credits
• MAR342: Recherche en marketing I - 3 credits
• MAR441: Marketing international I - 3 credits
• MAR444: Commerce de dťtail et distribution - 3 credits
• MAR455: Commerce ťlectronique - 3 credits
• MAR463: Marketing industriel - 3 credits
• MAR471: Marketing des mťdias sociaux - 3 credits
• MAR474: Communication marketing intťgrťe - 3 credits
• MAR511: Communication en vente personnelle - 3 credits
• MAR541: Marketing international II - 3 credits
• MAR547: Marketing des produits/services et gestion de la marque - 3 credits
• MAR567: Gestion de la relation client - 3 credits
• MAR661: Prix et performance marketing - 3 credits

BLOC 2 : Activitťs pťdagogiques gťnťrales - 0 ŗ 9 crťdits

Students can choose from any first-cycle pedagogical activities of the …cole de gestion, subject to approval by the program director.

Admission et exigences

LIEU(X) DE FORMATION ET TRIMESTRE(S) D'ADMISSION

The program is offered at the Longueuil and Sherbrooke campuses, with admission in the fall, winter, and summer trimesters.

Condition(s) gťnťrale(s)

To be admitted, students must:

• Have completed a first-cycle microprogram in economics or management, or any other university diploma with at least 12 credits
• Or, hold a college diploma (D.E.C.) awarded by the Quebec Ministry of Higher Education (or equivalent for studies outside Quebec)

R…GIME(S) DES …TUDES ET D'INSCRIPTION

The program is offered in a regular part-time regime.

Pourquoi ce programme

The program provides students with a foundation in marketing management and can be a stepping stone to further studies in business administration.

La recherche

The …cole de gestion is committed to research and provides students with opportunities to engage in research projects and collaborate with faculty members.

Dťtails

The program is designed to provide students with a comprehensive understanding of marketing management and prepare them for careers in marketing and related fields.