Program Overview

University Programs and Admission

The University of Sherbrooke offers a wide range of programs and courses for students.

Program Details

• The university provides various fields of study, including:
  • Communication and marketing
  • Law and politics
  • Environment and earth sciences
  • Engineering
  • Management and economic sciences
  • Letters and languages
  • Music and arts
  • Aid relationships
  • Physical activity sciences
  • Health and medical sciences
  • Life sciences
  • Educational sciences and teaching
  • Human sciences
  • Computer sciences
  • Pure sciences

Program Structure

• The programs are divided into cycles:
  • 1st cycle
  • 2nd cycle
  • 3rd cycle and postdoctoral stage
  • International mobility

Admission Process

• The admission process involves several steps:
  1. Validate your eligibility
  2. Choose a program
  3. Plan your application
  4. Submit your application
  5. Track your application
• Additional information is available for:
  • Linguistic requirements
  • International applications
  • Quick links for admission to the University of Sherbrooke
  • Admission guide

Costs and Financial Aid

• The university provides information on:
  • Tuition fees
  • Related fees
  • Living expenses
  • Budget tool
  • Payment deadlines
  • Scholarships and financial aid

Why Choose the University of Sherbrooke

• The university offers:
  • Guidance for success
  • Internships
  • Pedagogical methods
  • Campus life
  • Inclusive climate
  • The Vert & Or
  • Sustainable development
  • The city we adopt
  • Research and excellence

Meet the University

• The university provides opportunities to:
  • Settle in Sherbrooke
  • Consultation services
  • Open houses
  • Salon of higher studies
  • Information sessions
  • Cap on UdeS day
  • UdeS on tour
  • Who can help me?

Course Details

EBA732 - Environment, Sector, and Markets

Presentation

• This course is part of the 2nd cycle and is worth 2 credits.
• It is offered by the School of Management.
• The course is available in the summer and fall of 2026.

Training Objectives

• Define and analyze a market based on its main actors, competition, and macroenvironment.
• Know how to delimit, measure, and segment a market.
• Master the approach to evaluating market segments that support targeting decisions.

Content

• Definition of the market and demand estimation.
• Market measurement and key indicators.
• Identification and influence of market actors.
• Analysis of consumer behavior.
• Analysis of competition and the macroenvironment.
• Diagnosis of opportunities and threats.
• Segmentation variables.
• Conditions for relevant and effective segmentation.
• Evaluation and diagnosis of market segments.

Programs Offering This Course

• Master's in Business Administration

Faculties, Centers, and Institutes

• The university has several faculties, centers, and institutes, including:
  • Law
  • School of Management
  • Education
  • Engineering
  • Letters and Human Sciences
  • Medicine and Health Sciences
  • Sciences
  • Physical Activity Sciences
  • Centers and institutes

Services

• The university offers various services, including:
  • Libraries and archives
  • Cultural center
  • Sports center
  • Foundation
  • Financial resources
  • Human resources
  • Internships and professional development
  • All services

Media

• The university has a media relations department and provides news and events updates.
• It also has a social media directory.