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Short Learning Programme in Digital Public Relations

University of Johannesburg
Johannesburg , South Africa
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Students
Tuition Fee
Not Available
Start Date
Not Available
Medium of studying
Fully Online
Duration
3 months
Details
About Program
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Details
Program Details
Degree
Courses
Major
Digital Marketing | Public Relations
Area of study
Business and Administration | Information and Communication Technologies
Education type
Fully Online
Course Language
English
About Program

Program Overview

Short Learning Programme in Digital Public Relations

General

The Short Learning Programme in Digital Public Relations is offered by the Faculty of Humanities. The programme is a Continuous Education Programme with the code S7048O, facilitated online, and is set at NQF Level 5.


Programme Fees

  • The programme fees are not specified in the provided information.

Purpose

The purpose of this Short Learning Programme is to introduce participants to the theory and practice of using digital public relations tools, techniques, and strategies. Students will gain knowledge about digital public relations fundamentals, digital channels, social media strategies, storytelling, and digital branding.


Career Opportunities

Prospective students and graduates will typically be employed across industries as:


  • Digital storytellers
  • Public relations associates
  • Media relations associates
  • Search Engine Optimisation (SEO) content creators
  • Social media specialists
  • Digital brand managers
  • Social media community managers

Admission Requirements

Interested students need to have a NQF level 4 or matric certificate or equivalent.


Selection Process

Selection will be made based on academic merit.


Programme Details

The programme aims to equip students with essential skills in social media marketing, online stakeholder relations, and influencer marketing. Students will learn about:


  • Social Media Strategies to Increase Brand Reach, Engagement, and Visibility
  • Creating Your Professional Online Brand Persona
  • Responding to the Risks of Online Engagement
  • Using Online Dashboards to Measure Brand Performance

Duration of Study

The duration of the study is 3 months.


Application Details

  • Application Start Date: 19 June 2025
  • Application End Date: 14 July 2025
  • Campus: Online

UJ Faculties

The University of Johannesburg comprises several faculties, including:


  • College of Business and Economics (CBE)
  • Faculty of Art, Design And Architecture
  • Faculty of Education
  • Faculty of Engineering & the Built Environment
  • Faculty of Health Sciences
  • Faculty of Humanities
  • Faculty of Law
  • Faculty of Science
  • Johannesburg Business School
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