Program Overview

Digital Marketing Online Program

The Digital Marketing online program is designed to equip students with the skills to thrive in the fast-paced, data-driven field of digital marketing. This program combines creativity and analytics to plan and manage campaigns across digital platforms.

Program Overview

The Bachelor of Science in Business Administration with a major in Digital Marketing requires 120 total credit hours. To earn a bachelor's degree from Old Dominion University, students must complete at least 30 credit hours with the university.

Required Courses

• Minimum: 30 credit hours
• Total: 120 credit hours

Most courses in the major follow an accelerated 8-week format. Many classes don't have a scheduled meeting time, allowing students to fit class into their personal schedule. Students will access course materials and complete assignments online, with instructors scheduling specific deadlines for assignments or exams.

Online Learning Environment

The online learning environment is designed to provide students with a flexible and convenient way to complete their degree. With accelerated major courses and no scheduled meeting times, students can balance their academic and personal responsibilities.

Cost & Aid

Calculating Cost

• In-state Virginia Residents: $268 per credit hour
• Out-of-State Students: $444 per credit hour
• Active duty military students may qualify for a discounted undergraduate tuition rate.

Scholarship Opportunities

Old Dominion University offers a variety of scholarships to support and empower students in achieving their academic and career goals. These scholarships make quality education accessible wherever students are.

Careers

Career Opportunities

• Online Merchants: 5.4% growth, median salary $79,590
• Market Research Analysts and Marketing Specialists: 8.3% growth, median salary $74,680
• Search Marketing Strategists: 8.3% growth, median salary $74,680

Related Programs

• BSBA Marketing Management
• BSPH Public Health
• BS Marketing Education (Career & Technical Education)
• BSBA Business Analytics (Information Systems and Technology)
• MBA Business Administration
• BA/BS Communication

About Old Dominion University

Old Dominion University is committed to providing high-quality education and supporting students in achieving their academic and career goals. With a range of programs and services, the university is dedicated to making a positive impact on the lives of its students and the community.