Program Overview

Business Analytics (Information Systems & Technology, B.S.B.A.)

About this Program

Old Dominion University offers a Bachelor of Science in Business Administration degree in information systems and technology with a major in business analytics. The Business Analytics major is a unique major that integrates a functional area of business with computer expertise. It is a major that develops skills in the use of the computer as a decision-making tool and provides expertise in a business field in which these skills can be applied.

Program Highlights

• You will receive a fully integrated business degree combined with advanced data and quantitative analysis
• Courses use multiple data platforms such as Excel, Arena, SAS and SPSS, Tableau, and R programming
• Double majors are accommodated with other business disciplines that allow students to complete program with minimal additional coursework
• Major areas of statistics and management science techniques, such as simulation, optimization, forecasting, and visualization individually explored in senior level coursework

AT A GLANCE

Strome College of Business

• Department of Information Technology & Decision Sciences
• Degree Level: Undergraduate
• Degree Earned: Bachelor of Science in Business Administration
• Delivery Modes: Online, On-Campus

Featured Courses

BNAL 406: Advanced Spreadsheet-Based Data Analytics

This course introduces students to the use of advanced data modeling in spreadsheets and self-service business intelligence tools to analyze data and make business decisions in Excel. Power Pivot and the DAX language are used to extract meaningful information from large data sets. Power Query is introduced as an ETL tool, and the Power BI Desktop is used for visualization purposes. These topics are then applied to analyze problems in predictive analytics. Examples include advanced multiple regression and classification techniques in data mining. Prerequisites: A grade of C or better in BNAL 301, BNAL 306, and a declared major in the University or permission of the Dean's Office.

BNAL 415: Advanced Business Analytics/Big Data Applications

This course addresses advanced business analytics techniques and the application of such techniques to large data sets. Some alternative business analytics strategies are introduced. Descriptive, predictive, and prescriptive models are included. Topics covered in this course include data visualization and exploration, cluster analysis, and developing and calibrating predictive models for big data. Applications of multivariate, logistic, and probit regression to business analytics are discussed. Software packages such as SAS/JMP/SPSS may be used. Prerequisites: A grade of C or better in BNAL 306 and a declared major in the University or permission from the Dean's Office.

BNAL 476: Simulation Modeling and Analysis for Business Systems

Simulation modeling is an integral part of the analytics revolution, enabling the creation of models that can represent the variability that exists in many real business systems. This course covers the theory and application of simulation modeling, with an emphasis on how simulation provides predictive and prescriptive analytics to support business decision-making. Topics include simulation fundamentals, the project life-cycle, model development, input and output analysis, verification and validation, and the presentation of a simulation study. We utilize a major commercial simulation software package for assignments and class projects. Prerequisites: OPMT 303 with a grade of C or better and BNAL 306 with a grade of C or better, senior standing and a declared major in the University or permission of the Dean's Office.

Careers

Financial Analysts

• Median Salary: $99,430 Conduct quantitative analyses of information affecting investment programs of public or private institutions.

Market Research Analysts and Marketing Specialists

• Median Salary: $76,950 Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Logistics Analysts

• Median Salary: $78,740 Analyze product delivery or supply chain processes to identify or recommend changes. May manage route activity including invoicing, electronic bills, and shipment tracing.

Budget Analysts

• Median Salary: $78,680 Examine budget estimates for completeness, accuracy, and conformance with procedures and regulations. Analyze budgeting and accounting reports.

Alumni Careers

• Dollar Tree HQ
• Norfolk-Southern HQ
• Newport News Shipbuilding
• US Navy
• KPMG

Requirements

Students entering the Bachelor of Science in Business Administration program in Information Systems & Technology should meet the minimum university admission requirements Undergraduate Admission.

Transfer

At ODU, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful transfer of students.

Cost

Estimated rates for the academic year. Rates are subject to change. Other fees are assessed for special services and certain academic programs. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.

• Active Duty Military Rate: Cost Per-Credit $250
• Virginia Resident: Cost Per-Credit $268
• Technology Delivered Courses Outside Virginia and/or the United States: Cost Per-Credit $444
• Non-Resident: Cost Per-Credit $953.50

Ways to Save

Here are a few ways for you to save on the cost of attending ODU. For more information visit University Student Financial Aid.

Related Programs

• Information Systems & Technology (B.S.B.A.)
• Database Administration (Information Systems & Technology, B.S.B.A.)
• Network Engineering (Information Systems & Technology, B.S.B.A.)