Program Overview

Bachelor of Science in Business Administration Information Systems and Technology with a Major in Business Analytics (BSBA)

The Information Systems and Technology program with a major in Business Analytics enables students to properly develop decision models and use computers to manipulate and analyze data in order to enhance decision making in a business environment. Students with a major in Business Analytics are typically employed in Business Analytics departments or as analysts.

Admission to the Undergraduate Program in Business Administration

Applicants for admission to the undergraduate degree program in business administration should apply initially to the Office of Admissions of Old Dominion University. Admission to the University does not guarantee admission to the Bachelor of Science in Business Administration (BSBA) program.

Admission Requirements

• A student must have earned a grade of C or higher in each of the business Admission courses:
  • BUSN 110: Introduction to Contemporary Business
  • ENGL 110C: English Composition
  • MATH 162M: Precalculus I
  • ACCT 201: Principles of Financial Accounting
  • ECON 202S: Principles of Microeconomics
• BUSN 110 is not required for students pursuing majors under the BSBA in Information Systems and Technology (excluding Business Analytics) or for any student with an associate's degree in business administration or with a prior bachelor's degree in business administration.

Eligibility to Enroll in Upper-Level (300/400-level) Business Courses

Only students who have officially completed Admission courses to the BSBA program will be eligible to enroll in upper-level (300/400) business courses. However, students who are in progress with the business Admission courses may enroll in upper-level (300/400) business courses with a Program Restriction Waiver (PRW).

Regulations for Continuance in the Bachelor of Science in Business Administration

In addition to the Old Dominion University continuance policies, the following policies are specific to all declared Bachelor of Science in Business Administration (BSBA) students:

• If a student's Grade Point Average (GPA) in their BSBA Core courses falls below a 2.0, then they will be on Academic Alarm within the Strome College of Business (SCB).
• If the student raises the BSBA Core GPA to above a 2.0, then they will no longer be on academic alarm.
• If the BSBA Core GPA does not reach a 2.0 but the semester average in the BSBA Core courses is a 2.0 or higher, then the student will remain on academic alarm and be able to continue within the SCB.

Degree Requirements

• Minimum of 120 credit hours.
• Minimum of 30 credit hours overall and 12 credit hours of upper-level courses in the major program from Old Dominion University.
• Minimum overall cumulative grade point average of C (2.00) in all courses taken.
• Minimum overall cumulative grade point average of C (2.00) in all courses taken toward the major.
• Completion of ENGL 110C, ENGL 211C or ENGL 231C, and the writing intensive (W) course in the major with a grade of C or better.

Business Administration Core

The following courses are required for all business students:

• ACCT 201: Principles of Financial Accounting
• ACCT 202: Principles of Managerial Accounting
• BNAL 206: Business Analytics I
• BNAL 306: Business Analytics II
• ECON 201S: Principles of Macroeconomics
• ECON 202S: Principles of Microeconomics
• ECON 301: Managerial Economics
• FIN 323: Introductory Financial Management
• FIN 331: Legal Environment of Business
• IT 360T: Principles of Information Technology
• MGMT 325: Contemporary Organizations and Management
• MGMT 485W: Business Policy and Strategy
• MKTG 311: Marketing Principles and Problems
• OPMT 303: Operations Management

Information Systems and Technology-Business Analytics Major

The following courses are required for the major:

• BNAL 407: Prescriptive Analytics of Management Science
• BNAL 415: Advanced Business Analytics/Big Data Applications
• BNAL 476: Simulation Modeling and Analysis for Business Systems
• Major Electives:
  • Category I: Select two of the following:
    • BNAL 403: Data Visualization and Exploration
    • BNAL 405: Spreadsheet-Based Data Analysis for Decision Making
    • BNAL 432: Predictive Analytics for Business
    • BNAL 495: Topics in Business Analytics
  • Category II: Select one of the following:
    • BNAL 368: Internship
    • BNAL 403: Data Visualization and Exploration
    • BNAL 405: Spreadsheet-Based Data Analysis for Decision Making
    • BNAL 432: Predictive Analytics for Business
    • BNAL 495: Topics in Business Analytics
    • ECON 400: From Correlation to Causation: Applied Causal Inference
    • ECON 425: Introduction to Mathematical Economics
    • FIN 431: Investments
    • INBU 450: Global Business
    • IT 363: Systems Analysis and Design
    • MGMT 430: Compensation Management
    • MKTG 475: Marketing Insights
    • MSCM 430:
    • MSCM 441:
    • RMI 413: Risk Analysis and Control

Application Areas

Business analytics is an inherently applied field of study. As such, business analytics majors will complete a group of courses in an application area. Select electives from one of the following application areas to complete (9 credits):

• Accounting
• Economics
• Finance
• Information Technology
• International Business
• Management
• Maritime and Supply Chain Management
• Marketing

Degree Program Guide

The Degree Program Guide is a suggested curriculum to complete this degree program in four years. It is just one of several plans that will work and is presented only as broad guidance to students. Each student is strongly encouraged to develop a customized plan in consultation with their academic advisor.

BSBA to MBA (Master of Business Administration) Linked Program

Students interested in the program should contact the MBA Program Office as early as possible to discuss their plans for early entry. Once admitted to the program, the MBA program manager will act as the student's co-advisor, along with the chief departmental advisor or chief discipline advisor in the student's undergraduate major.

BSBA to MPA (Master of Public Administration) Linked Program

The linked BSBA to MPA program provides qualified Old Dominion University undergraduate students with the opportunity to earn a master's degree in public administration while taking 12 credits of the MPA program as an undergraduate student. The program is designed for highly motivated students with the desire to immediately continue their education after the bachelor's degree.