Program Overview
Introduction to the Visual Communication Design Program
The Visual Communication Design program was established in 1956 and is one of the earliest design programs in Fujian Province and nationwide. It is a key program in art design in Fujian Province.
Program Overview
The program aims to cultivate students who are fully developed in moral, intellectual, physical, and aesthetic aspects, with a strong foundation, high quality, and a sense of social responsibility. The program focuses on developing students' theoretical knowledge and professional skills in visual communication design, as well as their artistic design abilities.
Program Honors
The program has achieved numerous honors in various national and international competitions, including the National Art Exhibition, National University Student Advertising Art Competition, China University Student Advertising Art Festival, and the Milan Design Week. The program has also established partnerships with over 10 enterprises to provide students with practical training and development opportunities.
Program Features
The program is designed to cultivate high-level design talents with a strong foundation in visual communication design theory and skills, as well as a good understanding of artistic design. The program focuses on developing students' hands-on skills, professional ethics, and adaptability to social posts.
Core Courses
- 展示设计 (Exhibition Design)
- 书籍设计 (Book Design)
- 广告设计 (Advertising Design)
- 视觉识别系统设计 (Visual Identification System Design)
- 包装设计 (Packaging Design)
Career Prospects
Graduates of the program can work in various fields, including:
- Advertising companies
- Packaging design companies
- Planning companies
- Television stations
- Newspapers
- Commercial advertising
- Product packaging
- Enterprise image design
- Column packaging
- Newspaper editing
- Art editing
Graduates can also pursue further studies in domestic and international art design institutions or start their own businesses in the cultural and creative industries.