Program Overview

Program Overview

Digital Communication combines an exciting mix of web design, digital marketing, and public relations. Students will learn how to design and develop strategies for digital communication campaigns using a range of digital media, including social media, websites, mobile technology, games, video, and online news media. Students will learn about conveying information and ideas using social media platforms, search engines, and well-designed and written websites and blogs to deliver creatively planned strategic outcomes for organisations.

Program Structure

The program consists of 24 credit points, with 18 credit points of required units and 6 credit points of specified elective units. The required units include:

• COM202 - 3 cp Content Creation
• COM214 - 3 cp Communication Strategy and Planning
• COM307 - 3 cp Campaign Management
• GRD118 - 3 cp Introduction to Graphic Design
• GRD263 - 3 cp UX and Web Design
• BUS279 - 3 cp Digital and Social Media Marketing

The specified elective units include:

• COM201 - 3 cp Playful, Social and Engaging Media
• COM203 - 3 cp Consulting and Freelancing
• COM208 - 3 cp Podcasting
• COM245 - 3 cp Media Law and Ethics for Communicators
• COM302 - 3 cp Web Analytics and Digital Story Telling
• GRD204 - 3 cp Design Thinking for Innovation

Availability

The program is available in the following courses:

• B1344 - Bachelor of Communication / Bachelor of Creative Media
• B1342 - Bachelor of Communication

School and Credit Points

The program is offered by the School of Media and Communication, with 96 credit points for the Bachelor of Communication / Bachelor of Creative Media and 72 credit points for the Bachelor of Communication.

Admission Requirements

The admission requirements for the program include:

• Entry requirements (onshore): As per normal admission requirements
• Entry requirements (transnational): As per normal admission requirements
• English language requirements: Equivalent of an Academic IELTS overall score of 6.0 with no band less than 6.0

Learning Outcomes

The program aims to produce graduates who can:

1. Demonstrate knowledge of, and ability to apply principles and concepts of web communication to various contexts.
2. Develop web communication skills, both individually and in teams, by demonstrating the use of creative techniques and methodologies toward the creation of communication solutions for multiple organisations in various formats.
3. Gather, synthesise, and critically evaluate ideas and information from a range of sources, demonstrating analytical, creative, and conceptual thinking utilising a variety of methods for research and practice appropriate to the discipline.
4. Recognise and work within the creative process to develop strategies for digital communication campaigns.
5. Recognise that web communication plays an important role in the development and application of social and cultural communication discourse.
6. Apply their skills by synthesising personal, group, industry, client, and organisational viewpoints towards successful implementation of projects.
7. Take personal, professional, and social responsibility by recognising the relevant and required ethical conduct and behaviour within the strategic communication industry and demonstrating capacity for working responsibly and safely.
8. Recognise that their discipline works within an industry context that impacts on, and is influenced by, other disciplines.

Professional Outcomes

Graduates of the program will be able to undertake a range of creative production and strategic roles, including:

• Web communication specialist
• Content creation officer
• Social media manager
• Digital PR and marketing consultant
• SEO strategist
• Web-content strategist
• Digital specialist
• Web producer
• Content marketer
• Web studio account manager
• Social media strategist
• Social media analyst

Research Areas

The program covers research areas such as:

• Social media
• Digital communication
• Digital marketing
• Online communication
• Online media production
• Online marketing and public relations
• Strategic communication