Program Overview

MBS664 - Strategies for Growth and Excellence

Overview

To view overview information, please note that this section is dependent on selecting a specific offering.

Offerings

The following offerings are available for this unit:

• DUBAI-ISC-TJD-MIXEDMODE
  • Teaching period code: Trimester-TJD
  • Location: Murdoch University Dubai, UAE
  • Attendance mode: Mixed Mode
  • Start year: 2027
  • End year: 2027
  • Self enrol: No
• DUBAI-ISC-TJD-ONLINESCHD
  • Teaching period code: Trimester-TJD
  • Location: Murdoch University Dubai, UAE
  • Attendance mode: Online Scheduled
  • Start year: 2027
  • End year: 2027
  • Self enrol: No
• DUBAI-ISC-TMD-MIXEDMODE
  • Teaching period code: Trimester-TMD
  • Location: Murdoch University Dubai, UAE
  • Attendance mode: Mixed Mode
  • Start year: 2026
  • End year: 2026
  • Self enrol: No
• DUBAI-ISC-TMD-MIXEDMODE
  • Teaching period code: Trimester-TMD
  • Location: Murdoch University Dubai, UAE
  • Attendance mode: Mixed Mode
  • Start year: 2028
  • End year: 2028
  • Self enrol: No
• DUBAI-ISC-TMD-ONLINESCHD
  • Teaching period code: Trimester-TMD
  • Location: Murdoch University Dubai, UAE
  • Attendance mode: Online Scheduled
  • Start year: 2026
  • End year: 2026
  • Self enrol: No
• DUBAI-ISC-TMD-ONLINESCHD
  • Teaching period code: Trimester-TMD
  • Location: Murdoch University Dubai, UAE
  • Attendance mode: Online Scheduled
  • Start year: 2028
  • End year: 2028
  • Self enrol: No
• DUBAI-ISC-TSD-MIXEDMODE
  • Teaching period code: Trimester-TSD
  • Location: Murdoch University Dubai, UAE
  • Attendance mode: Mixed Mode
  • Start year: 2027
  • End year: 2027
  • Self enrol: No
• DUBAI-ISC-TSD-ONLINESCHD
  • Teaching period code: Trimester-TSD
  • Location: Murdoch University Dubai, UAE
  • Attendance mode: Online Scheduled
  • Start year: 2027
  • End year: 2027
  • Self enrol: No
• KAPLAN-SGP-TJA-MIXEDMODE
  • Teaching period code: Trimester-TJA
  • Location: Kaplan Higher Education Academy Pte. Ltd
  • Attendance mode: Mixed Mode
  • Start year: 2027
  • End year: 2027
  • Self enrol: No
• KAPLAN-SGP-TJA-ONLINESCHD
  • Teaching period code: Trimester-TJA
  • Location: Kaplan Higher Education Academy Pte. Ltd
  • Attendance mode: Online Scheduled
  • Start year: 2027
  • End year: 2027
  • Self enrol: No
• KAPLAN-SGP-TMA-MIXEDMODE
  • Teaching period code: Trimester-TMA
  • Location: Kaplan Higher Education Academy Pte. Ltd
  • Attendance mode: Mixed Mode
  • Start year: 2026
  • End year: 2026
  • Self enrol: No
• KAPLAN-SGP-TMA-MIXEDMODE
  • Teaching period code: Trimester-TMA
  • Location: Kaplan Higher Education Academy Pte. Ltd
  • Attendance mode: Mixed Mode
  • Start year: 2028
  • End year: 2028
  • Self enrol: No
• KAPLAN-SGP-TMA-ONLINESCHD
  • Teaching period code: Trimester-TMA
  • Location: Kaplan Higher Education Academy Pte. Ltd
  • Attendance mode: Online Scheduled
  • Start year: 2026
  • End year: 2026
  • Self enrol: No
• KAPLAN-SGP-TMA-ONLINESCHD
  • Teaching period code: Trimester-TMA
  • Location: Kaplan Higher Education Academy Pte. Ltd
  • Attendance mode: Online Scheduled
  • Start year: 2028
  • End year: 2028
  • Self enrol: No
• KAPLAN-SGP-TSA-MIXEDMODE
  • Teaching period code: Trimester-TSA
  • Location: Kaplan Higher Education Academy Pte. Ltd
  • Attendance mode: Mixed Mode
  • Start year: 2027
  • End year: 2027
  • Self enrol: No
• KAPLAN-SGP-TSA-ONLINESCHD
  • Teaching period code: Trimester-TSA
  • Location: Kaplan Higher Education Academy Pte. Ltd
  • Attendance mode: Online Scheduled
  • Start year: 2027
  • End year: 2027
  • Self enrol: No
• MURDOCH-T1-FACE2FACE
  • Teaching period code: Trimester-T1
  • Location: Murdoch
  • Attendance mode: Face to Face
  • Start year: 2027
  • End year: 2027
  • Self enrol: Yes
• MURDOCH-T1-ONLINEFLEX
  • Teaching period code: Trimester-T1
  • Location: Murdoch
  • Attendance mode: Online Flexible
  • Start year: 2027
  • End year: 2027
  • Self enrol: Yes
• MURDOCH-T2-FACE2FACE
  • Teaching period code: Trimester-T2
  • Location: Murdoch
  • Attendance mode: Face to Face
  • Start year: 2026
  • End year: 2026
  • Self enrol: Yes
• MURDOCH-T2-ONLINEFLEX
  • Teaching period code: Trimester-T2
  • Location: Murdoch
  • Attendance mode: Online Flexible
  • Start year: 2026
  • End year: 2026
  • Self enrol: Yes
• MURDOCH-T3-FACE2FACE
  • Teaching period code: Trimester-T3
  • Location: Murdoch
  • Attendance mode: Face to Face
  • Start year: 2027
  • End year: 2027
  • Self enrol: Yes
• MURDOCH-T3-ONLINEFLEX
  • Teaching period code: Trimester-T3
  • Location: Murdoch
  • Attendance mode: Online Flexible
  • Start year: 2027
  • End year: 2027
  • Self enrol: Yes

Requisites

Exclusion

• MBS647
  • 3 cp
  • Strategic Decision-Making

Enrolment Rules

Enrolment in a postgraduate course.

Learning Outcomes

1. Demonstrate knowledge of strategic management
2. Apply strategic management knowledge in practical contexts (e.g. workplace)
3. Exhibit effective verbal, written, digital, and team interpersonal skills in working with stakeholders in a variety of contexts
4. Evaluate issues and problems and structure evidence-based conclusions
5. Employ individual and team learning strategies that promote intentional learning
6. Display the capability to think across cultures and contexts
7. Integrate knowledge of ethical and sustainability issues into professional and personal practices

Unit Content

1. What is strategy and why is it important? (Case study: Facebook)
2. Strategic vision, mission and objectives (Case study: Amazon)
3. Business Models (Case Study: AirBnb)
4. Strategies for the firm's external environment (Case study: Netflix)
5. Strategy and the firm's internal environment (Case study: Google)
6. The five archetypal models for competitive advantage (Case study: Apple)
7. Strategic positioning, timing and moves (Case study: Biocon)
8. Strategies for global markets (Case study: Tata Motors)
9. Strategies for Innovation and Growth (Case study: Reliance Industries)
10. Corporate strategy (Case study: Zara)
11. Executing Strategies (Case study: Lululemon)
12. Corporate Culture, Leadership and Strategy (Case study: Tesla)
13. Strategies for Recovery (Uber)

Unit Version

• Version: 40
• Version start date: 01/01/2026
• Owning college: College of Business
• Owning school: Management and Marketing
• Credit points: 6

UN Sustainable Development Goals

This curriculum aligns with the following UN Sustainable Development Goals:

• Goal 4: Quality education