Program Overview

COM101 - Social Media

Overview

To view overview information, please note that this unit is archived.

Offerings

The following offerings are available for this unit:

• DUBAI-ISC-TJD-FACE2FACE-
  • Teaching period code: Trimester-TJD
  • Location: Murdoch University Dubai, UAE
  • Attendance mode: Face to Face
  • Start year: 2026
  • End year: 2026
  • Self enrol: No
• DUBAI-ISC-TJD-FACE2FACE-
  • Teaching period code: Trimester-TJD
  • Location: Murdoch University Dubai, UAE
  • Attendance mode: Face to Face
  • Start year: 2028
  • End year: 2028
  • Self enrol: No
• DUBAI-ISC-TMD-FACE2FACE-
  • Teaching period code: Trimester-TMD
  • Location: Murdoch University Dubai, UAE
  • Attendance mode: Face to Face
  • Start year: 2027
  • End year: 2027
  • Self enrol: No
• DUBAI-ISC-TSD-FACE2FACE-
  • Teaching period code: Trimester-TSD
  • Location: Murdoch University Dubai, UAE
  • Attendance mode: Face to Face
  • Start year: 2026
  • End year: 2026
  • Self enrol: No
• DUBAI-ISC-TSD-FACE2FACE-
  • Teaching period code: Trimester-TSD
  • Location: Murdoch University Dubai, UAE
  • Attendance mode: Face to Face
  • Start year: 2028
  • End year: 2028
  • Self enrol: No
• MURDOCH-S2-FACE2FACE-2025-ONGOING
  • Teaching period code: Semester 2-S2
  • Location: Murdoch
  • Attendance mode: Face to Face
  • Start year: 2025
  • End year: Ongoing
  • Self enrol: Yes
• MURDOCH-S2-ONLINEFLEX-2025-ONGOING
  • Teaching period code: Semester 2-S2
  • Location: Murdoch
  • Attendance mode: Online Flexible
  • Start year: 2025
  • End year: Ongoing
  • Self enrol: Yes

Requisites

Exclusion

• PRO101: Introduction to Social Media (3 cp)

Learning Outcomes

1. Critically evaluate the rhetorical and discursive effects and ethical implications of social media.
2. Apply key theories relevant to the study of organisations' social media practices.
3. Research, evaluate and apply a range of methodologies for online communication, particularly social media.
4. Understand varying social media platforms and how research is involved in developing content for audiences across these platforms.
5. Develop and apply effective social listening techniques and demonstrate an ability to analyse findings in response to a brief.
6. Write ethical and appropriate content for organisations for various social media platforms.

Unit Details

• Unit version: 39
• Version start date: 01/09/2025
• End date: 31/08/2025
• Owning college: College of Law, Arts and Social Sciences
• Owning school: Media and Communication
• Credit points: 3
• Special unit type: Co-designed with Industry, Discovery Study