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Details
Program Details
Degree
Courses
Major
Digital Marketing | E-Commerce | Marketing
Area of study
Business and Administration | Information and Communication Technologies
Course Language
English
About Program
Program Overview
BUS279 - Digital and Social Media Marketing
Overview
The unit provides an overview of digital and social media marketing, including the use of common digital marketing tools and the development of effective communication and interpersonal skills.
Offerings
The unit is offered in various teaching periods and locations, including:
- DUBAI-ISC-TJD-FACE2FACE:
- Teaching period code: Trimester-TJD
- Location: Murdoch University Dubai, UAE
- Attendance mode: Face to Face
- Start year: 2027
- End year: 2027
- Self enrol: No
- DUBAI-ISC-TMD-FACE2FACE:
- Teaching period code: Trimester-TMD
- Location: Murdoch University Dubai, UAE
- Attendance mode: Face to Face
- Start year: 2026
- End year: 2026
- Self enrol: No
- DUBAI-ISC-TMD-FACE2FACE:
- Teaching period code: Trimester-TMD
- Location: Murdoch University Dubai, UAE
- Attendance mode: Face to Face
- Start year: 2028
- End year: 2028
- Self enrol: No
- DUBAI-ISC-TSD-FACE2FACE:
- Teaching period code: Trimester-TSD
- Location: Murdoch University Dubai, UAE
- Attendance mode: Face to Face
- Start year: 2027
- End year: 2027
- Self enrol: No
- KAPLAN-SGP-TJA-MIXEDMODE:
- Teaching period code: Trimester-TJA
- Location: Kaplan Higher Education Academy Pte. Ltd
- Attendance mode: Mixed Mode
- Start year: 2027
- End year: 2027
- Self enrol: No
- KAPLAN-SGP-TMA-MIXEDMODE:
- Teaching period code: Trimester-TMA
- Location: Kaplan Higher Education Academy Pte. Ltd
- Attendance mode: Mixed Mode
- Start year: 2026
- End year: 2026
- Self enrol: No
- KAPLAN-SGP-TMA-MIXEDMODE:
- Teaching period code: Trimester-TMA
- Location: Kaplan Higher Education Academy Pte. Ltd
- Attendance mode: Mixed Mode
- Start year: 2028
- End year: 2028
- Self enrol: No
- KAPLAN-SGP-TSA-MIXEDMODE:
- Teaching period code: Trimester-TSA
- Location: Kaplan Higher Education Academy Pte. Ltd
- Attendance mode: Mixed Mode
- Start year: 2027
- End year: 2027
- Self enrol: No
- MURDOCH-S1-FACE2FACE-2026-ONGOING:
- Teaching period code: Semester 1-S1
- Location: Murdoch
- Attendance mode: Face to Face
- Start year: 2026
- End year: -
- Self enrol: Yes
- MURDOCH-S1-ONLINEFLEX-2026-ONGOING:
- Teaching period code: Semester 1-S1
- Location: Murdoch
- Attendance mode: Online Flexible
- Start year: 2026
- End year: -
- Self enrol: Yes
Requisites
Exclusion
- BUS359
- 3 cp
- Digital and Social Media Marketing
Learning Outcomes
- Use common digital marketing tools, including Google AdWords, Facebook, Google Analytics.
- Develop effective communication and interpersonal skills to craft digital & social media marketing messages.
- Develop an appreciation of foundational digital & social media marketing concepts sufficiently to conduct independent research.
- Develop an appreciation of the ethical implications of data-driven digital and social media marketing campaigns.
Unit Details
- Unit version: 05
- Version start date: 01/01/2026
- Owning college: College of Business
- Owning school: Management and Marketing
- Credit points: 3
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