Program Overview

COM303 - Media Audiences

Overview

To view overview information, please note that this section is dependent on selecting a specific offering.

Academic Contacts

To view unit coordinator information, please note that this section is dependent on selecting a specific offering.

Offerings

• KAPLAN-SGP-TJA-MIXEDMODE-

  • Teaching period code: Trimester-TJA
  • Location: Kaplan Higher Education Academy Pte. Ltd
  • Attendance mode: Mixed Mode
  • Start year: 2027
  • End year: 2027
  • Self enrol: No

• KAPLAN-SGP-TMA-MIXEDMODE-

  • Teaching period code: Trimester-TMA
  • Location: Kaplan Higher Education Academy Pte. Ltd
  • Attendance mode: Mixed Mode
  • Start year: 2026
  • End year: 2026
  • Self enrol: No

• KAPLAN-SGP-TMA-MIXEDMODE-

  • Teaching period code: Trimester-TMA
  • Location: Kaplan Higher Education Academy Pte. Ltd
  • Attendance mode: Mixed Mode
  • Start year: 2028
  • End year: 2028
  • Self enrol: No

• KAPLAN-SGP-TSA-MIXEDMODE-

  • Teaching period code: Trimester-TSA
  • Location: Kaplan Higher Education Academy Pte. Ltd
  • Attendance mode: Mixed Mode
  • Start year: 2027
  • End year: 2027
  • Self enrol: No

• MURDOCH-S2-FACE2FACE-2026-ONGOING

  • Teaching period code: Semester 2-S2
  • Location: Murdoch
  • Attendance mode: Face to Face
  • Start year: 2026
  • End year: Ongoing
  • Self enrol: Yes

• MURDOCH-S2-ONLINEFLEX-2026-ONGOING

  • Teaching period code: Semester 2-S2
  • Location: Murdoch
  • Attendance mode: Online Flexible
  • Start year: 2026
  • End year: Ongoing
  • Self enrol: Yes

Requisites

Exclusion

• MCC236: Media Audiences and the Public (4 cp)
• OR
• CMS203: Audiences, Users and Participants (3 cp)

Learning Outcomes

1. Define, explain and apply key concepts and theories in audience studies and audience research.
2. Relate audience concepts and theories to current local, regional, international and global examples.
3. Demonstrate proficiency in devising and undertaking an audience research project that focuses on a current issue or problem in the field.
4. Synthesise, evaluate and utilise information from a range of sources, especially library journal databases.
5. Explain and apply ethical thinking when undertaking research, especially in relation to human participants.
6. Communicate the findings of your audience research in a professional research report and via an oral presentation.

Unit Details

• Unit version: 28
• Version start date: 01/09/2025
• Owning college: College of Law, Arts and Social Sciences
• Owning school: Media and Communication
• Credit points: 3

Unit Content

Session topics include:

1. Introduction to Media Audiences
2. Audience Research
3. Public Opinion and Audience Citizenship
4. Media Reach and Ratings
5. Media Effects
6. Audience Research Workshop
7. Audience Reception
8. Uses and Gratifications
9. Interpretation and Decoding
10. Media Fandom and Subcultures
11. Online, Interactive Audiences
12. Audience Research Presentations