Program Overview

MBS537 - Strategic Marketing Management

Overview

The broad aims of this unit are to:

• Apply all the tools and principles used in the unit to develop a marketing strategy plan.
• Analyse and critically access alternative strategies and marketing mix tactics.
• Develop the tactical and operational marketing plans for a product/service.
• Develop creative communication strategies including online e-marketing campaigns.
• Develop effective presentation skills and interpersonal/social skills relevant to all marketing functions.

Offerings

The unit is offered in various modes and locations, including:

• DUBAI-ISC-TJD-MIXEDMODE: Teaching period code Trimester-TJD, Location Murdoch University Dubai, UAE, Attendance mode Mixed Mode, Start year 2027, End year 2027, Self enrol No
• DUBAI-ISC-TJD-ONLINESCHD: Teaching period code Trimester-TJD, Location Murdoch University Dubai, UAE, Attendance mode Online Scheduled, Start year 2027, End year 2027, Self enrol No
• DUBAI-ISC-TMD-MIXEDMODE: Teaching period code Trimester-TMD, Location Murdoch University Dubai, UAE, Attendance mode Mixed Mode, Start year 2026, End year 2026, Self enrol No
• DUBAI-ISC-TMD-MIXEDMODE: Teaching period code Trimester-TMD, Location Murdoch University Dubai, UAE, Attendance mode Mixed Mode, Start year 2028, End year 2028, Self enrol No
• DUBAI-ISC-TMD-ONLINESCHD: Teaching period code Trimester-TMD, Location Murdoch University Dubai, UAE, Attendance mode Online Scheduled, Start year 2026, End year 2026, Self enrol Yes
• DUBAI-ISC-TMD-ONLINESCHD: Teaching period code Trimester-TMD, Location Murdoch University Dubai, UAE, Attendance mode Online Scheduled, Start year 2028, End year 2028, Self enrol No
• DUBAI-ISC-TSD-MIXEDMODE: Teaching period code Trimester-TSD, Location Murdoch University Dubai, UAE, Attendance mode Mixed Mode, Start year 2027, End year 2027, Self enrol No
• DUBAI-ISC-TSD-ONLINESCHD: Teaching period code Trimester-TSD, Location Murdoch University Dubai, UAE, Attendance mode Online Scheduled, Start year 2025, End year 2025, Self enrol No
• DUBAI-ISC-TSD-ONLINESCHD: Teaching period code Trimester-TSD, Location Murdoch University Dubai, UAE, Attendance mode Online Scheduled, Start year 2027, End year 2027, Self enrol No
• KAPLAN-SGP-TJA-MIXEDMODE: Teaching period code Trimester-TJA, Location Kaplan Higher Education Academy Pte. Ltd, Attendance mode Mixed Mode, Start year 2027, End year 2027, Self enrol No
• KAPLAN-SGP-TJA-ONLINESCHD: Teaching period code Trimester-TJA, Location Kaplan Higher Education Academy Pte. Ltd, Attendance mode Online Scheduled, Start year 2027, End year 2027, Self enrol No
• KAPLAN-SGP-TMA-MIXEDMODE: Teaching period code Trimester-TMA, Location Kaplan Higher Education Academy Pte. Ltd, Attendance mode Mixed Mode, Start year 2026, End year 2026, Self enrol No
• KAPLAN-SGP-TMA-MIXEDMODE: Teaching period code Trimester-TMA, Location Kaplan Higher Education Academy Pte. Ltd, Attendance mode Mixed Mode, Start year 2028, End year 2028, Self enrol No
• KAPLAN-SGP-TMA-ONLINESCHD: Teaching period code Trimester-TMA, Location Kaplan Higher Education Academy Pte. Ltd, Attendance mode Online Scheduled, Start year 2026, End year 2026, Self enrol No
• KAPLAN-SGP-TMA-ONLINESCHD: Teaching period code Trimester-TMA, Location Kaplan Higher Education Academy Pte. Ltd, Attendance mode Online Scheduled, Start year 2028, End year 2028, Self enrol No
• KAPLAN-SGP-TSA-MIXEDMODE: Teaching period code Trimester-TSA, Location Kaplan Higher Education Academy Pte. Ltd, Attendance mode Mixed Mode, Start year 2027, End year 2027, Self enrol No
• KAPLAN-SGP-TSA-ONLINESCHD: Teaching period code Trimester-TSA, Location Kaplan Higher Education Academy Pte. Ltd, Attendance mode Online Scheduled, Start year 2027, End year 2027, Self enrol No
• MURDOCH-T1-ONLINESCHD: Teaching period code Trimester-T1, Location Murdoch, Attendance mode Online Scheduled, Start year 2025, End year 2025, Self enrol Yes
• MURDOCH-T2-FACE2FACE: Teaching period code Trimester-T2, Location Murdoch, Attendance mode Face to Face, Start year 2026, End year 2026, Self enrol Yes
• MURDOCH-T2-ONLINEFLEX: Teaching period code Trimester-T2, Location Murdoch, Attendance mode Online Flexible, Start year 2026, End year 2026, Self enrol Yes
• MURDOCH-T3-FACE2FACE: Teaching period code Trimester-T3, Location Murdoch, Attendance mode Face to Face, Start year 2027, End year 2027, Self enrol Yes
• MURDOCH-T3-ONLINEFLEX: Teaching period code Trimester-T3, Location Murdoch, Attendance mode Online Flexible, Start year 2027, End year 2027, Self enrol Yes

Requisites

Exclusion

• MBS507: 4 cp, Strategic Marketing Management
• MBS5072: 3 cp, Strategic Marketing Management

Enrolment Rules

Students who have completed MBS507 or MBS5072 may not enrol in this unit for credit. Enrolment in a graduate-level course.

Learning Outcomes

• Apply threshold core concepts and relevant marketing theories to a global marketplace.
• Communicate effectively to management the analysis and application of marketing models and tools to ensure international competitiveness.
• Critically analyse and evaluate alternative competitive strategies for the relevant consumer and industrial markets.
• Apply the foundational concepts within marketing in relation to delivering value to the consumer, the firm and society.
• Demonstrate effective communication skills of teamwork, cooperation and collaboration.

Unit Details

• Unit version: 49
• Version start date: 01/01/2026
• Owning college: College of Business
• Owning school: Management and Marketing
• Credit points: 3

UN Sustainable Development Goals

This curriculum aligns with the following UN Sustainable Development Goals:

• Goal 4: Quality education
• Goal 18: UN SDG Framework