Program Overview

BUS278 - Content Marketing

Overview

To view overview information, please note that this section is dependent on selecting a specific offering.

Academic Contacts

To view unit coordinator information, please note that this section is dependent on selecting a specific offering.

Offerings

The following offerings are available for BUS278 - Content Marketing:

• DUBAI-ISC-TJD-FACE2FACE
  • Teaching period code: Trimester-TJD
  • Location: Murdoch University Dubai, UAE
  • Attendance mode: Face to Face
  • Start year: 2027
  • End year: 2027
  • Self enrol: No
• DUBAI-ISC-TMD-FACE2FACE
  • Teaching period code: Trimester-TMD
  • Location: Murdoch University Dubai, UAE
  • Attendance mode: Face to Face
  • Start year: 2026
  • End year: 2026
  • Self enrol: No
• DUBAI-ISC-TMD-FACE2FACE
  • Teaching period code: Trimester-TMD
  • Location: Murdoch University Dubai, UAE
  • Attendance mode: Face to Face
  • Start year: 2028
  • End year: 2028
  • Self enrol: No
• DUBAI-ISC-TSD-FACE2FACE
  • Teaching period code: Trimester-TSD
  • Location: Murdoch University Dubai, UAE
  • Attendance mode: Face to Face
  • Start year: 2027
  • End year: 2027
  • Self enrol: No
• KAPLAN-SGP-TJA-MIXEDMODE
  • Teaching period code: Trimester-TJA
  • Location: Kaplan Higher Education Academy Pte. Ltd
  • Attendance mode: Mixed Mode
  • Start year: 2027
  • End year: 2027
  • Self enrol: No
• KAPLAN-SGP-TMA-MIXEDMODE
  • Teaching period code: Trimester-TMA
  • Location: Kaplan Higher Education Academy Pte. Ltd
  • Attendance mode: Mixed Mode
  • Start year: 2026
  • End year: 2026
  • Self enrol: No
• KAPLAN-SGP-TMA-MIXEDMODE
  • Teaching period code: Trimester-TMA
  • Location: Kaplan Higher Education Academy Pte. Ltd
  • Attendance mode: Mixed Mode
  • Start year: 2028
  • End year: 2028
  • Self enrol: No
• KAPLAN-SGP-TSA-MIXEDMODE
  • Teaching period code: Trimester-TSA
  • Location: Kaplan Higher Education Academy Pte. Ltd
  • Attendance mode: Mixed Mode
  • Start year: 2027
  • End year: 2027
  • Self enrol: No
• MURDOCH-S2-FACE2FACE-2026-ONGOING
  • Teaching period code: Semester 2-S2
  • Location: Murdoch
  • Attendance mode: Face to Face
  • Start year: 2026
  • End year: Ongoing
  • Self enrol: Yes
• MURDOCH-S2-ONLINEFLEX-2026-ONGOING
  • Teaching period code: Semester 2-S2
  • Location: Murdoch
  • Attendance mode: Online Flexible
  • Start year: 2026
  • End year: Ongoing
  • Self enrol: Yes

Requisites

Exclusion

• BUS370: 3 cp, Cross Cultural Marketing

Learning Outcomes

1. Develop an appreciation for content marketing and how a content marketing strategy supports an organisation's objectives.
2. Conduct content audits, including research of target audience, competitors, and keywords.
3. Develop a content map, including content pillar, content types, channels, content and Call-To-Action (CTA).
4. Determine appropriate Key Performance Indicators (KPIs) and monitor the data.
5. Implement the content plan and suggest improvements based on audience feedback and KPIs.

Unit Details

• Unit version: 03
• Version start date: 01/01/2026
• Owning college: College of Business
• Owning school: Management and Marketing
• Credit points: 3