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Tuition Fee
Start Date
2027-01-01
Medium of studying
Duration
Details
Program Details
Degree
Courses
Major
Digital Marketing | E-Commerce | Marketing
Area of study
Business and Administration | Information and Communication Technologies
Course Language
English
Intakes
| Program start date | Application deadline |
| 2023-01-01 | - |
| 2024-01-01 | - |
| 2025-01-01 | - |
| 2026-01-01 | - |
| 2027-01-01 | - |
About Program
Program Overview
BUS359 - Digital and Social Media Marketing
Overview
This unit is archived. Please refer to the end date.
Offerings
The following offerings are available for this unit:
- DUBAI-ISC-TJD-INT-
- Teaching period code: Trimester-TJD
- Location: Murdoch University Dubai, UAE
- Attendance mode: Internal
- Start year: 2023
- End year: 2023
- Self enrol: No
- DUBAI-ISC-TJD-INT-
- Teaching period code: Trimester-TJD
- Location: Murdoch University Dubai, UAE
- Attendance mode: Internal
- Start year: 2025
- End year: 2025
- Self enrol: No
- DUBAI-ISC-TMD-INT-
- Teaching period code: Trimester-TMD
- Location: Murdoch University Dubai, UAE
- Attendance mode: Internal
- Start year: 2024
- End year: 2024
- Self enrol: No
- DUBAI-ISC-TSD-INT-
- Teaching period code: Trimester-TSD
- Location: Murdoch University Dubai, UAE
- Attendance mode: Internal
- Start year: 2023
- End year: 2023
- Self enrol: No
- DUBAI-ISC-TSD-INT-
- Teaching period code: Trimester-TSD
- Location: Murdoch University Dubai, UAE
- Attendance mode: Internal
- Start year: 2025
- End year: 2025
- Self enrol: No
- KAPLAN-SGP-TJA-INT-
- Teaching period code: Trimester-TJA
- Location: Kaplan Higher Education Academy Pte. Ltd
- Attendance mode: Internal
- Start year: 2023
- End year: 2023
- Self enrol: No
- KAPLAN-SGP-TJA-INT-
- Teaching period code: Trimester-TJA
- Location: Kaplan Higher Education Academy Pte. Ltd
- Attendance mode: Internal
- Start year: 2025
- End year: 2025
- Self enrol: No
- KAPLAN-SGP-TMA-INT-
- Teaching period code: Trimester-TMA
- Location: Kaplan Higher Education Academy Pte. Ltd
- Attendance mode: Internal
- Start year: 2024
- End year: 2024
- Self enrol: No
- KAPLAN-SGP-TSA-INT-
- Teaching period code: Trimester-TSA
- Location: Kaplan Higher Education Academy Pte. Ltd
- Attendance mode: Internal
- Start year: 2023
- End year: 2023
- Self enrol: No
- KAPLAN-SGP-TSA-INT-
- Teaching period code: Trimester-TSA
- Location: Kaplan Higher Education Academy Pte. Ltd
- Attendance mode: Internal
- Start year: 2025
- End year: 2025
- Self enrol: No
- MURDOCH-S1-EXT-2019-ONGOING
- Teaching period code: Semester 1-S1
- Location: Murdoch
- Attendance mode: External
- Start year: 2019
- End year: -
- Self enrol: Yes
- MURDOCH-S1-INT-2019-ONGOING
- Teaching period code: Semester 1-S1
- Location: Murdoch
- Attendance mode: Internal
- Start year: 2019
- End year: -
- Self enrol: Yes
Requisites
Exclusion
- BUS305
- 4 cp
- Digital Business
Learning Outcomes
The learning outcomes for this unit are:
- Use a full arsenal of digital marketing tools, including Google AdWords, Facebook, Google Analytics, etc.
- Analyse the success of digital marketing campaigns across different segments using analytics.
- Exhibit enough foundational digital & social media marketing to conduct independent research.
- Demonstrate effective communication and interpersonal skills to craft digital & social media marketing messages.
- Understand the ethical implications of data-driven digital and social media marketing campaigns.
Unit Content
Key topics covered include:
- Owned, paid, earned media
- Customer acquisition funnel and customer persona
- Basics of user experience
- Website analytics
- E-mail marketing
- Owned, paid, earned social media
- Search engine marketing
- Content marketing
- Influencer marketing
Unit Details
- Unit version: 18
- Version start date: 01/01/2023
- End date: 31/12/2023
- Owning college: College of Business
- Owning school: Management and Marketing
- Credit points: 3
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