Program Overview

Program Overview

The Marketing major is designed to equip students with the skills and knowledge necessary to co-create goods, services, and ideas that meet the needs and wants of global customer markets and society at large.

Career Opportunities

Career opportunities exist in various areas, including:

• Marketing management
• Advertising
• Market research
• Promotion management
• Sales and sales management
• Social media
• Distribution management
• Retailing
  • Most marketing majors pursue careers in business firms
  • Some find job opportunities in governmental and nonprofit organizations
  • Others become involved in owning and managing their own companies
• Entrepreneurship and small business opportunities are expanding at a rapid pace

Program Design

The major is designed to allow students a great deal of choice, enabling them to emphasize any combination of the areas mentioned above. This flexibility allows students to tailor their education to their individual interests and career goals.