Program Overview

Program Details

The program in question is "Komunikacja wizualne w biznesie - facylitacja graficzna i visual storytelling" (Visual Communication in Business - Graphic Facilitation and Visual Storytelling).

Program Description

This program focuses on the practical application of visual communication as a tool in organizations. It covers the fundamentals of visual thinking, visual support for team and process management, applications in marketing and communication, and strategic visual thinking in business. The program is workshop-based and guides participants from basic visual tools to developing their own final project, which supports decision-making, teamwork, and clear communication in a business environment.

Target Audience

The program is addressed to:

• Business and strategy specialists, including those involved in startups, founders, entrepreneurs, business analysts, consultants, sales and pre-sales specialists, and individuals preparing pitch decks, offers, and decision-making presentations.
• Team managers, including project managers, team leaders, product managers, HR personnel, internal communication specialists, L&D professionals, facilitators, and meeting moderators.
• Marketing professionals, including marketing and brand teams, communication teams (internal and external), IT and tech teams (at the intersection with business), individuals working in international environments, and teams designing services, products, and user experiences.

Program Content

The program includes:

• Fundamentals of visual communication in business and tools
• Management, teams, and processes
• Marketing and communication
• Business, strategy, and development
• Final project and micro-certification

Assessment and Certification

• Completion of 3 mini-projects at home
• Final project presented during the last session
• The program awards 2 ECTS points and consists of 30 hours of classes, conducted in a stationary format.

Organizational Details

• Organizer: Wydzia Zarzdzania (Faculty of Management)
• Location: ul. Gramatyka 10, 30-067 Krak¾w, pavilion D-14, ground floor, room 2
• Duration: 7.03.2026 - 22.03.2026
• Recruitment: Ongoing
• Course fee: 1470 z