Program Overview

Introduction to the E-Gospodarka Program

The E-Gospodarka program is an interdisciplinary field of study that combines sociology with modern information and communication technologies, as well as new media in various areas of the contemporary economy. The program aims to educate specialists who can effectively utilize these technologies to drive business and economic growth.

Program Overview

The E-Gospodarka program is designed to provide students with a comprehensive understanding of the modern economy, including the impact of new technologies on business, marketing, and social interactions. The program focuses on three key areas:

• E-marketing and marketing communication
• Economy in the age of new media
• Work, market, and consumers - new trends

Program Structure

The program includes a range of workshops and courses that provide students with practical skills and knowledge in areas such as:

• Data and web mining
• Internet analytics
• Usability and accessibility in the network
• Introduction to interface design
• Electronic forms of communication
• Diversity management
• E-initiatives organized socially
• New technologies in the social sphere (e-health, e-government, e-learning)
• E-commerce, sociotechnology, and the importance of virtual reality for business

Teaching Methods

The program is designed to be practical, with a focus on providing students with the skills and knowledge needed to succeed in the modern economy. The program is the result of intensive cooperation between scientists, business representatives, and practitioners of new technologies.

Profile of the Graduate

Graduates of the E-Gospodarka program will have a broad range of skills and knowledge, including:

• Understanding of the modern economy and its impact on business and society
• Ability to utilize new technologies to drive business growth
• Knowledge of e-marketing, social media, and content creation
• Understanding of the importance of diversity management and electronic communication
• Ability to design and implement e-initiatives and new technologies in the social sphere

Career Opportunities

Graduates of the E-Gospodarka program will have a wide range of career opportunities, including:

• Experts, advisors, and consultants in commercial companies, government administration, and local government
• Coordinators in interdisciplinary teams responsible for the development of electronic business in companies
• Specialists in social media, public relations, and advertising agencies
• E-commerce specialists
• Social media managers, community managers, content designers, and creative workers in marketing departments, advertising agencies, and PR agencies.