Program Overview

Program Overview

The postgraduate program in Trendwatching and Futures Studies is designed for individuals interested in forecasting future trends, regardless of their motivation. The program aims to equip representatives from various industries and professions with the ability to analyze, forecast, and create mega- and micro-trends in different areas of social life.

Program Description

The program is interdisciplinary, providing practical knowledge on trend analysis methods and key contemporary trends. Leading specialists in their fields will deliver the program in the form of practical workshops. The program guarantees that the acquired knowledge and skills will become a source of personal satisfaction and a competitive advantage in the job market.

Program Structure

The program consists of the following modules:

• Anatomia trendwatchingu
• Wprowadzenie do analizy trendów
• Badania foresight
• Warsztaty scenariuszowe i przyszociowe
• Ryzyko systemowe w krajach centrum i w krajach peryferyjnych
• Megatrendy w procesach badania przyszoci
• Spoeczne konteksty sztucznej inteligencji
• Trendy w nowych mediach
• Kompetencje przyszoci
• Metody i narzdzia badania trendów w praktyce
• AI w biznesie
• Field & generative research
• Warsztat badania trendów z GenAI
• Projektowanie procesów foresightowych
• Design spekulatywny
• Partycypacyjna ocena technologii
• Fashion forecasting
• Technologie immersyjne w biznesie
• Sektor kosmiczny w yciu codziennym
• Kolonizowanie przyszoci w kulturze
• Storytelling. Narracje dla przyszoci
• Przyszo jako narzdzie projektowe
• Future gaming and digital entertainment
• Rola polityk publicznych w kreowaniu wiata jutra
• Smart city
• Megatrendy rodowiskowe i zrównowaony rozwój
• Projekt kocowy

Target Audience

The program is targeted at:

• Employees of companies and corporations responsible for research and development
• Employees of think tanks and third-sector organizations responsible for strategic planning
• Employees of technology parks and innovation incubators implementing new technologies
• Public administration employees at various levels responsible for creating development strategies for territorial units
• Marketing department employees responsible for introducing innovative products and services to the market
• Politicians at the national and local level interested in governance based on sustainable development ideas
• Trendsetters wanting to expand their range of used tools

Graduate Profile

Graduates of the program will acquire comprehensive, practical, and interdisciplinary knowledge in the following areas:

• How to research, analyze, and anticipate trends using various research methodologies
• How to conduct and manage foresight research applied to different aspects of reality
• How to effectively implement current trends in their own institutions, companies, and organizations
• How to develop innovatively in an uncertain and complex environment thanks to the advantages provided by strategic analysis and change and risk management techniques
• How to create new trends based on the broad knowledge of currently top trends provided during the program

Additional Information

• Duration: 2 semesters (October 2025 - September 2026)
• Admission Criteria: Recruitment is conducted through the Internet Recruitment System (IRK). Qualification for studies is based on the sequence of paid applications.
• Number of Places: Maximum 31
• Tuition Fee: 8,400 z (payment possible in two equal installments of 4,200 z)