Program Overview

Program Overview

The program focuses on visual communication in business, aiming to simplify complexity, lead teams, and make decisions with greater clarity. It is a practical course on graphic facilitation and visual storytelling, demonstrating how to use images to work with processes, strategies, and team meetings to build common understanding and communicate decisions effectively within organizations.

Program Details

• Duration: 30 hours of workshops and 10 hours of individual work.
• ECTS Points: 2 points for completing 3 mini-projects at home and a final project presented during the last session.
• Schedule: The program is scheduled to take place on specific dates, with both full-day and half-day sessions.

What You Will Learn

• How to create and adapt simple and complex business schemes to visualize business topics, such as projects, processes, paths, charts, and matrices.
• How to use visual thinking and visual communication during meetings, both in analog (interactive board, flipchart) and digital (online meetings using various tools) formats.
• The principles of effective meeting hygiene and good business communication.
• The basics of storytelling that can be applied to visual communication.
• Practical online tools and AI tools that support visual meeting management and presentation.

Program Structure

The program is divided into several modules:

1. Fundamentals of Visual Communication in Business + Tools
   • Introduction to visual thinking, structural elements, symbols, schemes, and information ordering.
   • Assignment: Mini-project at home.
2. Conducting Meetings and Effective Communication
   • Hygiene of effective meetings and principles of good business communication.
   • Elements of storytelling and creating a broader context.
   • Ways to enhance business communication using visual tools.
   • Assignment: Active participation in the workshop.
3. Management, Teams, Processes
   • Visual management of meetings, process maps, visual summaries, and joint decision boards.
   • Elements of AI and visual tools for enriching online meetings.
   • Assignment: Mini-project at home.
4. Marketing and Communication
   • Visual storytelling, presentations, offers, pitch decks, internal and external communication.
   • Stimulating creativity and working on inspiring ideas in daily life and work.
   • Assignment: Work on assignments during classes.
5. Business, Strategy, Development
   • Visualization of strategy, goals, dependencies, and development directions of the organization.
   • Building schemes and structures that help in making business decisions.
   • Assignment: Mini-project at home.
6. Final Project and Micro-Certification
   • Independent development of a visual business project along with a presentation.
   • Topic chosen by the participant.
   • Assignment: Project realized during classes.

Conditions for Completing the Course

• Completion of 3 mini-projects at home.
• Preparation and presentation of a final project during the last session.
• Active participation in workshops.

Tuition Fee

The tuition fee for the course is 1,470 z per person, with a limit of 25 participants.

Admission Requirements

There are no preliminary requirements for admission. Decisions are made based on the order of applications.

Instructors

• Basia Grzegorzewska: TEDx Graphic Recorder, expert in visual thinking and graphic facilitation.
• Anna Dubel: Specialist in business communication, project management, and scientific-business cooperation in an international environment.

How We Work

The course is conducted in a workshop manner, with short introductions interspersed with individual and team exercises, allowing participants to immediately test tools on their own examples from work or study. Simple schemes, maps, and visual structures are used, which can be immediately implemented in daily communication. Consultations and feedback are important elements, thanks to which participants see their progress and refine their own style. The work combines analog and digital methods, also showing how to support online tools and AI without losing the sense and clarity of the message.