Program Overview

Program Overview

The Sales Management program is a postgraduate course of study offered by the AGH University of Science and Technology. The program is designed to provide students with comprehensive knowledge in the field of sales management, including modern techniques for organizing, managing, and conducting marketing activities.

Program Description

The program aims to equip students with solid knowledge of marketing, management, and law. The curriculum covers a range of topics, including:

• Law: an overview of legal acts regulating business-client relationships, selected issues of commercial companies code, consumer law, and the principles of concluding trade agreements
• Marketing: the essence and objectives of marketing activities, international aspects, distribution strategies, and communication policy with the environment
• Finance: financing sales and budgeting trade activities, elements of financial management, and the concept of managing company value
• Management: characteristics of the management process, modern management concepts, and organizational structures with a marketing orientation
• Operational Research: an overview of quantitative management methods used in distribution and mass customer service

Target Audience

The program is addressed to sales and trade managers at the middle and senior levels of management. It is designed for individuals with practical business experience who want to systematize and expand their knowledge.

Course Structure

The program consists of two semesters: summer and winter. The summer semester includes courses such as:

Summer Semester Courses

• Marketing of Services
• Management and Organization
• Consumer Law and Trade Agreements
• Tenders - Legal Basics and Organization
• Basics of Copyright Law
• Operational Research in Distribution
• Exhibition and Exposition Techniques
• Marketing
• Customer Relationship Management (CRM)
• Financing and Budgeting of Sales

The winter semester includes courses such as:

Winter Semester Courses

• Strategic Distribution Management
• Modern Management Techniques
• Company Value Management (VBM)
• International Marketing
• Trade Negotiations
• Basics of Mass Service Systems Theory
• Selected Issues of the Commercial Companies Code
• Company Image Creation (PR)
• Seminar
• Diploma Thesis

Institution

The program is offered by the AGH University of Science and Technology, located in Krakow, Poland. The university is accredited by the Center for Accreditation and Quality Assurance.