Program Overview

Strategic Marketing and Innovation Certificate

The Strategic Marketing and Innovation Certificate is a graduate program offered by the University of Denver.

Admission Requirements

To be considered for admission, applicants must meet the following requirements:

• Terms and Deadlines:
  • Fall 2026 quarter (beginning in September):
    • Final submission deadline: August 18, 2026
    • International submission deadline: May 5, 2026
  • Winter 2027 quarter (beginning in January):
    • Final submission deadline: December 9, 2026
    • International submission deadline: September 8, 2026
  • Spring 2027 quarter (beginning in March):
    • Final submission deadline: February 24, 2027
    • International submission deadline: December 7, 2026
• Degree and GPA Requirements:
  • Bachelors degree: All graduate applicants must hold an earned baccalaureate from a regionally accredited college or university or the recognized equivalent from an international institution. The minimum grade point average for admission consideration for graduate study at the University of Denver must meet one of the following criteria: a cumulative 2.5 on a 4.0 scale for the baccalaureate degree, a cumulative 2.5 on a 4.0 scale for the last 60 semester credits or 90 quarter credits for the baccalaureate degree, or an earned master's degree or higher from a regionally accredited institution or the recognized equivalent from an international institution. For applicants who have not earned a master's degree or higher, a cumulative GPA of 3.0 on a 4.0 scale for all graduate coursework completed is required. Supersedes the minimum GPA requirement for the baccalaure
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  • Additional Standards for Non-Native English Speakers: Official scores from the Test of English as a Foreign Language (TOEFL), International English Language Testing System (IELTS), C1 Advanced or Duolingo English Test are required of all graduate applicants, regardless of citizenship status, whose native language is not English or who have been educated in countries where English is not the native language.
    • Minimum TOEFL Score (Internet-based test): 80 for exams taken prior to January 21, 2026; 4.0 for exams taken on or after January 21, 2026
    • Minimum IELTS Score: 6.5
    • Minimum C1 Advanced Score: 176
    • Minimum Duolingo English Test Score: 115
  • Additional Standards for International Applicants: Per Student & Exchange Visitor Program (SEVP) regulation, international applicants must meet all standards for admission before an I-20 or DS-2019 is issued.

Application Materials

The following materials are required for the application:

• Transcripts: A scanned copy of transcripts from every college or university attended. Scanned copies must be clearly legible and sized to print on standard 8½-by-11-inch paper. Transcripts that do not show degrees awarded must also be accompanied by a scanned copy of the diploma or degree certificate. If academic transcripts were issued in a language other than English, both the original documents and certified English translations are required.
• Required Essays and Statements:
  • Essay Instructions: Briefly discuss career objectives and how this certificate will help achieve these goals (250 words).
• Résumé: Submit a professional résumé that demonstrates the scope of professional experience and educational achievements.
• Other Required Materials:
  • Additional requirements for this program: Applicants may be contacted by a Daniels representative to schedule the admissions interview, which will be conducted on campus or via webcam.

Application Fee

• Application Fee: $50.00
• International Degree Evaluation Fee: $50.00 Evaluation Fee for degrees (bachelor's or higher) earned from institutions outside the United States.