Program Overview

Strategic Marketing and Innovation Certificate

The Strategic Marketing and Innovation Certificate is a graduate program offered by the University of Denver.

Admission Requirements

To be considered for admission, applicants must meet the following requirements:

• Terms and Deadlines:
  • Fall 2025 quarter (beginning in September): Final submission deadline is August 14, 2025
  • Winter 2026 quarter (beginning in January): Final submission deadline is December 9, 2025
  • Spring 2026 quarter (beginning in March): Final submission deadline is March 10, 2026
• Degree and GPA Requirements:
  • Bachelors degree: All graduate applicants must hold an earned baccalaureate from a regionally accredited college or university or the recognized equivalent from an international institution
  • University GPA requirement:
    • A cumulative 2.5 on a 4.0 scale for the baccalaureate degree
    • A cumulative 2.5 on a 4.0 scale for the last 60 semester credits or 90 quarter credits for the baccalaureate degree
    • An earned master's degree or higher from a regionally accredited institution or the recognized equivalent from an international institution supersedes the minimum GPA requirement for the baccalaureate
    • A cumulative GPA of 3.0 on a 4.0 scale for all graduate coursework completed for applicants who have not earned a master's degree or higher
• Additional Standards for Non-Native English Speakers:
  • Official scores from the Test of English as a Foreign Language (TOEFL), International English Language Testing System (IELTS), C1 Advanced or Duolingo English Test are required
  • Minimum TOEFL Score (Internet-based test): 80
  • Minimum IELTS Score: 6.5
  • Minimum C1 Advanced Score: 176
  • Minimum Duolingo English Test Score: 115
• Additional Standards for International Applicants:
  • Per Student & Exchange Visitor Program (SEVP) regulation, international applicants must meet all standards for admission before an I-20 or DS-2019 is issued

Application Materials

The following materials are required for application:

• Transcripts:
  • Scanned copies of transcripts from every college or university attended
  • Scanned copies must be clearly legible and sized to print on standard 8½-by-11-inch paper
• Required Essays and Statements:
  • Briefly discuss career objectives and how this certificate will help achieve these goals (250 words)
• Résumé:
  • Submit a professional résumé that demonstrates the scope of professional experience and educational achievements
• Other Required Materials:
  • Applicants may be contacted by a Daniels representative to schedule the admissions interview, which will be conducted on campus or via webcam

Financial Aid Information

Applicants should complete their Free Application for Federal Student Aid (FAFSA) by February 15.

• Application Fee: $50.00
• International Degree Evaluation Fee: $50.00 Evaluation Fee for degrees (bachelor's or higher) earned from institutions outside the United States.