Program Overview

Program Overview

The Marketing Badge program is designed to provide students with a comprehensive understanding of the marketing process, from strategy to development. By completing all four Marketing Bootcamps, students will gain expertise in various areas of marketing.

Program Details

The Marketing Badge program consists of four bootcamps:

• Branding
• Graphic/Visual Design
• SEO & Analytics
• Social Media

Program Requirements

To earn the Marketing Badge, students must complete all four bootcamps, which cover topics such as:

• The branding process from strategy to development
• The use of Adobe Creative Cloud software
• SEO principles and tools
• Engagement algorithms
• Rich media and more

Program Curriculum

The program curriculum includes:

• Branding: understanding the branding process from strategy to development
• Graphic/Visual Design: learning to use Adobe Creative Cloud software
• SEO & Analytics: understanding SEO principles and tools
• Social Media: learning about engagement algorithms, rich media, and more