Program Overview

Program Overview

The Guerrilla Promotional Marketing program, led by Dr. Seung Hwan (Mark) Lee, Associate Professor, focuses on the strategic and underlying motives for conducting unconventional marketing campaigns.

Program Objectives

The program aims to help participants understand the importance of integrating offline (event-based) and online (social media) campaigns to reach marketing objectives. Participants will generate solutions for expanding their marketing campaign, increasing reach and effectiveness of their promotional efforts.

Program Details

Program Description

The program explores the concept of guerrilla marketing, which involves unconventional marketing tactics. Participants will learn how to develop and implement effective marketing campaigns that combine offline and online strategies.

Key Takeaways

• Learn the strategic motives for conducting guerrilla marketing campaigns
• Understand the importance of integrating offline and online campaigns
• Generate solutions for expanding marketing campaigns and increasing reach and effectiveness